Internet Marketing Tips For Your Business - Use Podcasts To Reach Business Prospects

 

The use of the podcast (an Internet channel used to communicate information) to effectively reach a sector of a business market is being used more and more today. People have decided more every day that they want to be a part of a specialized newscast that gives them information on specific topics that they have interest in. Podcasting is a great way to give information to a specific group of subscribers in the form of video, audio, or PDF files.

A podcast is very similar to a station such as a radio station or TV station. As additional postings of videos or audio, or even written text is added to the podcast channel, the subscriber receives these additional postings when they are posted on an ongoing basis.

In this way these podcasts act as a favorite radio station or TV program series that people are accustomed to have available to themselves so they get the information they desire. If this information is about your business products or services this is all the better for you and your business.

Many business owners say that their podcast subscribers are their best customers. This is because the very best information about the business is put in these subscriptions. The business owner will deliver very personal information in a podcast about their business, and explain and demonstrate exactly what they have to offer to buyers using this podcast method.

1. Establish Podcast Presence

First, you need to set up a podcast channel so that you can broadcast messages to subscribers. There are several forms of software on the market to help you create a podcast channel.

Next, you need to establish podcast directory accounts and these accounts will forward your podcast message throughout their directories to their subscribers thereby building a widening base of potential prospects to your business.

2.Create Podcast Channel

When a podcast channel is created it should be submitted to iTunes and to several authoritative and respected podcast directories.

Of particular note here is the fact that iTunes subscribers are accustomed to buying products and services online, and do so on a regular basis. Their credit card is on file with the iTunes directory so that they can buy something with just a click.

This is good news for you because they are used to buying products and services online. If you have a product or service that can be sold online, you will find that your iTunes podcast subscribers will give you the best conversions to sales of all of your prospects.

There are companies you can find on the Internet that will create podcast channels and submit information to the podcast directories to post information about your business.

3. Submit Postings To Podcast Directories

Now once you have your podcast channel created, it's time to produce your video, or produce your audio presentation, or write your article and submit them to all of the best podcast directories.

And once they are submitted, the information will get to the subscribers in these directories that you want to eventually come to your site, learn more about your business, and buy your products and services.

For further explanation about these tips and to find more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Use YouTube To Reach Social Media Prospects

 

When it comes to Internet marketing tips for your business to get the most customers for your business, one of the best ways to get your message out on the Internet today is to use the second largest search engine on the planet. This search engine is YouTube. Google bought YouTube a few years ago. So combined, Google and YouTube still dominate the search engine arena on the Internet.

YouTube is now considered to be a major social media component to Internet advertising since it has features now available to interact with other Internet users similar to other social media components such as Facebook and Twitter and LinkedIn.

So how do you use YouTube in the most optimal way to get more customers for your business?

Well you have to do the following:

1. Establish Internet Presence For Your Business

First, you would decide how you want to establish or brand your business online.

Do you want to establish it by:

• 
  your business name - Sure Flow Plumbing


• 
  your name - John Smith, Plumber


• 
  the products or services your business provides in your local area - San Diego Plumbing

As a local business owner, if more people in your area know you by your business name, then you would use your business name for this online presence. On the other hand, if most people in your town know you by your name, you could use your name for this purpose.

Many times business owners have advertised on TV or radio and have established a brand already of some sort. This previous advertising could be used as a branding springboard to further promote what has been established from previous advertising methods.

2. Set Up Customized Graphic Background For Branding

Set up and customize your YouTube graphic background on your YouTube channel. There are many places you can find on the Internet to get a graphic artist to make this branded graphic background for your name or your business name that you decided on in step 1.

Keep this graphic background consistent with all of your Internet media channels such as Facebook, and Twitter, YouTube, and even your websites. In this way people will recognize you not only by your name, your business, but also your branded graphics on your sites.

3. Optimize Channel - General Description With Keywords, Website Link(s), Targeted Channel Tags

Optimize your YouTube channel by writing a general description using the keywords that are appropriate to what you want to promote as a niche for your business. Also provide a link so that people can be directed to your website pages. In this way, they will be able to find your products and services and buy them from you more easily.

Also have targeted channel tags - keywords selected - so the YouTube search engine can direct people to find your information you've displayed on YouTube - mainly your videos that you produced about your products or services.

4. Publish Videos - Professional Quality Information Videos, Answers To Questions Videos, Testimonial Videos

Now you have your YouTube channel set up correctly to attract potential prospects and customers to your channel by the use of your name or business name, background graphics, and specific keywords about your business. Next, it's time to produce and publish videos about your business.

The best videos are those which attract attention of potential customers. Typically people want to get answers to questions when they go to YouTube to watch videos. So if you can answer the questions that most people ask about your business, you will be seen as an authority or an expert in this area of your business. If you can answer these questions in the form of a video, this is an even better way to communicate to them!

Sometimes people also like to watch testimonial videos to see what other people say about your products or services. So you might want to have some of your customers give a testimonial video on how well they liked doing business with you and what they liked about you and your business.

Another way to show people about your products or services would be to shoot a video of you demonstrating or performing a task on how your product or service works.

5. Add Friends And Subscribers To Your Channel

Now you are ready to add more friends and subscribers to your channel so that more people see your videos and the information about your business. One of the best ways to do that is to invite other YouTube users to become a friend of your channel and/or to subscribe to your channel. Once someone has subscribed to your channel, every time you produce a new video or post a bulletin about your business, they will be notified in an e-mail sent to them.

Once you build a list of friends and subscribers you can periodically send them information about your business. These may be coupons, special offers, new information, links to other pages that you want them to see, and much more!

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Get Your Business Profiles in Key Online Directories

 

When it comes to the number of ways to use Internet marketing to make your practice grow, there are major steps to make this happen so it is profitable for your business.

It is quite important to do this step in order to get the best results.

Get Your Business Profiles in Key Online Directories

When you want increase your Internet web presence, be sure that you have your business profile information listed on the key online directories for your area. There are about 30 of them that are important, and you should be concerned about these directories because they will direct people who are searching for you to your company website.

Some of the more important directories that searchers use frequently are the following: Google Places,Yahoo! Local, Bing Local, Yelp!, Merchant Circle, SuperPages, and 25 more...

Now when you enter all of your business information to each of these directories, it is very time-consuming and very tedious. I can tell you this from experience since I have done this many times for our clients. Fortunately there is now an automated tool that makes this much easier than doing it the way that I used to do it in the past.

Your business information also needs to be added to key online directory profiles systematically over a period of time to get the best results.

It takes the search engines a few weeks to coordinate all of this information from the different directories. If you submit information in error when you submit the information to the directories, it takes even longer and your site may not be listed very highly, if at all in the rankings on the Internet because of incorrect information being listed.

The second important part of getting your business profiles noticed is all about customer reviews.

It's important to have your customers write reviews for you and post them online in these directories. Then other people can read the good results that they received when doing business with you.

There is one caution about these reviews. Some people can also write negative reviews about your business. This might be good to get you noticed, however you may not want this sort of attention.

The need for the management of reviews that people post about your business has evolved into something known asreputation management for business owners and it is advisable to manage properly what customers are saying about you and your business. There is an option available for you now when you receive a good review or a bad review, you can immediately contact the customer and either congratulate them for writing a good review, or try to handle them about the bad review that they wrote about your business. You don't have to find out about the review many months later, and after considerable damage could be done to your repetition by that time.

There is also a diagnostic tool can be used to determine the Internet influence and presence of your business online compared to your competitors. This is a quite useful tool because it shows the strong areas and the deficiencies on how a business rates online with all of these key online directories. This Internet influence calculation tool gives a score for the business being tested between zero and 100. The score of your competitor can also be tested, as this is sometimes useful to see where your competitor is deficient in their online web presence.

It also maps out what tasks need to be done to better the Internet web presence score for the business owner.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found athttp://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Automatic Follow-Up Systems For Business Customers

 

Today, automatic follow-up systems are essential when advertising or marketing online for your business.

An automatic follow-up system is composed of e-mail, mobile text messages, voice-mail messages, direct mail -- postcards, sales letters, or gifts.

This automatic follow-up system is the preferred marketing system for most businesses today for these reasons:

1. 
   

   
   It is automated so that the prospects you are trying to reach are actually contacted and not forgotten.

   
   


2. 
   

   
   The system can be set up to deliver messages in advance for many months into the future.

   
   


3. 
   

   
   Prospects can receive and interact with the system messages at their own convenience.

   
   


4. 
   

   
   You can repeat a particular promotional message over time so that the prospect can grasp and appreciate the information more fully that you are sending to them.

   
   


5. 
   

   
   With the system they are more likely to buy from you since you are communicating with them on their terms.

   
   

Mobile Text Messages

Communication is going toward mobile interaction more and more with the advent of the increasing number of mobile phones. This is one device that people usually have within 3 feet of them at all times. Therefore they are ready to communicate with these devices and your messages to a greater extent of time.

Text messages are usually read far more readily than e-mail messages today. Another form of communication superior to text may be forthcoming in the future, but for now text has seemed to become the most popular and convenient form of communication.

E-mail

E-mail is a preferred method of communication when the message is somewhat lengthy and too long for text messages. Here's the trick with this. You can text a prospect a message that you have e-mailed them something important that is valuable and of interest to them. This will remind them to check their e-mail and see your message.

Sending both a text and e-mail message appears give you the best chance to get your message across to your prospects.

Voice-Mail

The best form of voice-mail is one that goes directly to the phone voice-mail without the phone ringing. This allows the prospect to hear the voice-mail message at their convenience without disturbing them when the phone rings. Most people don't want to be interrupted when they're busy doing something else than answering a phone. I think everyone can relate to this!

Direct Mail

The best ways to use direct mail -- whether you are sending a postcard, a letter, or gift - is to send it after you have already made contact with the prospect. You may have made contact with this prospect by these earlier methods noted in this article such as e-mail, mobile text messages, or voice-mail. Direct-mail usually more expensive to send. So it is always better when the prospect has had contact with you previously and they are more likely to readily accept your direct-mail communication when you send it.

The important thing is that you periodically let your prospects know who you are, where you are, and what you have to offer that would be of value to them. When you send messages to your prospects in this way they will appreciate it, and they will eventually buy from you.

And don't forget about those valuable referrals that they can give you once they become satisfied customers. Then of course, you would send messages to these referrals and turn these referrals into eventual customers as well.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information. Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors. We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you!



Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners!

Brian B. Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Create an SEO Friendly Marketing Web Presence

 

When it comes to the number of ways to use Internet marketing to make your practice grow, there are major steps to make this happen so it is profitable for your business.

It is quite important to do particular steps to get the best results.

An initial critical Step: Develop a Custom Web Presence

Acquiring your custom web presence is accomplished by completing different parts.

Create a Search Engine Friendly Marketing Website - otherwise known as your website.

First, you need a search engine friendly marketing website online where people can find the information about your business easily.

You can have a very nice-looking website, but if it doesn't do anything for you to market your services so that people can find you and buy from you, and you just have a useless, nice-looking website. Therefore you need to have amarketing website to do this work for you. From a general marketing point of view -- it doesn't matter what your website really looks like, as long as you get leads and customers that buy from you, right?

Then, find out what are the most popular keywords that people type in to search

These keywords will be the words that people will type in to find out about the products or services that you offer. If you are a dentist, for example, they might type in dentist, dental care, Invisalign, dental implants, etc.

Or if you specialize in a service or you want to promote a special type of service, make the keywords of this service apparent in all your online messages to searchers. Have them in your web pages, your website name, the description of your business, the official name of your business, etc.

Make sure everything matches up!

Make sure everything that you are wanting to promote about your business matches up with all online media messages in all forms as much as possible to get found the most easily. Remember if the search engines can find your messages, then the searching customers can find your messages and they will buy from you!

So let's take an example of someone searching for a dentist in San Diego. They type in "dentist San Diego". Now it would be a good idea if your website address has "http://www.DentistSanDiego.com" in it or something close to this, since this is what the search engines are going to be searching for anyway. Your site might as well get noticed first right at the start - instead of your competitors.

But you say, other people already have this site name claimed for themselves and they are ranking very well in the search results. Yes, they are savvy business people and have been give savvy online marketing advice already. So check out what they are doing and do the same tactics - since these are the successful ones to emulate. If you need help, get it from another savvy online marketer who knows how to do these tactics.

Now what is this online marketing tactic worth to you so far?

Well if one person found your information online and called your office and became a customer, what is a customer worth to you in one year's time? What if 10 people did this in a year - what would it be worth? This is what the tactic is worth to you!

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see our information below.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.

We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!

Thank You Business Owners,

Brian B. Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Free Offers, Coupons, Special Discounts, Training Videos

 

Here's another Internet marketing tip for your business.

After you have attracted prospects to look at your website, now you want to get the prospect to interact with your website pages and do something.

You may want a prospect to do one or more of the following:

1. 
   Call your place of business by phone - so you can have a conversation with them.


2. 
   Enter their name and e-mail address - so you can send them messages periodically to remind them about your business.


3. 
   Get them to use coupons or special discounts that you have available on your products or services.


4. 
   Have them watch videos or read articles about your business products or services that you offer.

This is all done to entice them to give your site more attention than your competitors' sites.

For example if a prospect is searching after hours, and your business is not open at the time they are searching, you could offer to call them back by 10 a.m. the next morning if they leave their name, e-mail, and phone number in a designated spot on your site. You could even state that if you don't call them by 10 a.m. the next morning, that you will give them a discount on one of your products or services. This could be a free consultation or a free service call to their home or place of business.

Not a lot of businesses do this, so if the prospect knows that you are going to call them or text them the next morning, they will feel relieved that they can now stop searching for what they were looking for. They appreciate this and they can get on with other aspects of their life.

It's all about convenience for the person searching online.

Think about how you would want to get service from a business if you were searching online for something. Isn't it refreshing to know that even though you didn't speak with a business owner directly when you are trying to contact them, you know they will follow- up and contact you the next day?

You can even report this welcomed outcome to another person who might have asked you to search online initially to find something for them. So they will be happy with you as well.

You can advertise coupons or special discounts on your web site.

Entice prospects to do business with you instead of your competitors. This goes a long way when people are comparing products and services.

A short orientation video to your website is currently very effective in getting more prospects to convert to customers.

When a person goes to a website that they have not seen before, they may not have a clear idea of where to look on that particular site to find what they're looking for. Many times websites are crammed with a lot of things to see. And a little video on the website (or a pop up video in front of the website page) that shows the owner of the business who welcomes the prospect to the website and tells them why this particular business is better than some competitors, and directs them to one or two areas that the business owner wants to especially promote, can be quite refreshing to someone who has been searching and is getting tired of searching and who is looking for help or direction.

Since the prospect feels that you have their best interests at heart and assisting them in their search, they are more likely to do business with you. They already feel they have a bond established with you because they saw your picture, they heard a helpful message from you in the video, and you gave them assistance and directed them to find what they were searching for initially.

You will have helped them complete their job of searching for a product or service. It's even better for you because they now end up choosing your product or service!

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the resource box at the bottom of this article.

This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!

Thank You Business Owners,

Brian B. Dawson

CustomerFinder™ Marketing

What Is Social Media and Why Will It Help My Business?

 

Social media on the Internet currently are online channels or services that people use to communicate with their friends, followers, subscribers and other people who have liked interests. One of the unique features about social media is an ability to "like" another person's message, read their experience of using a product or service, post reviews or comments, etc.

Some of the channels which social media are most apparent today are YouTube, Facebook, Twitter, and Google Places. There are also other online directories such as Insider Pages, Citysearch, Yelp, etc. So it's important to be listed on all of these directories because people will want to talk about your business and tell others their experiences that they had in dealing with your business.

Hopefully these people will all be giving raving recommendations and congratulations to you about what they think of your business. Sometimes this is not the case and so these channels and directories allow you as a business owner to participate in a dialogue with anyone who posts a review or comment about your business-whether it's good or bad.

For instance, if you receive a series of bad reviews about your company, your products, your employees, or your services, you have a chance to explain how you have since improved on the qualities that were negatively noted in the review or comment that a previous customer had written about your company.

On the other hand, if you receive good reviews you can also respond to the person writing reviews and thank them for their patronage and invite them and their friends and family back to your business so that you can serve them even more.

These social media channels have become the new word-of-mouth and referral facilities to promote your business (or hinder your business).

Business owners are finding that they want to continue to offer their products or services on the turf of their prospects and customers in the way that they desire.

When they do this, they find that they are rewarded with more and more customers referred to them from other satisfied customers. And if they don't satisfy the customer, they find that these customers go to their competitors to get products and services.

The most prominent examples of these social media channels include YouTube (more than 300,000,000 visits each month), Facebook (more than 500,000,000 members), and Twitter (more than 200,000,000 members).

That is a lot of potential customers!

Another significant social channel for local business is Yelp! 39,000,000 monthly visitors use Yelp! And they combine local business listings with user ratings and reviews in a highly social environment. This allows members to subscribe to other members' reviews, and thus promote other local businesses to other members. It's a pretty unique and interesting concept when you think about it.

These new social media channels is the modern-day business owners answer to project a tailor-made, more personalized conversation with each and every one of their customers or their potential customers.

The secret to all this is that it has to be done correctly and your customer will love your business and what you stand for in your community. However if it is not done just right your reputation as a business owner in your town can suffer considerably.

For more details on how Yelp!, Facebook, Twitter, and other Internet "influence engines" can help drive your business growth and expansion, visit http://www.CustomerFinderMarketing.com/ to watch a short video that explains all about how we can get you more leads and customers for your business with social media advertising.



Or you can visit http://www.Profit88.com to request a marketing strategy session, so we can help you create the best marketing plan to get more leads and customers for your business each month.



Thank You Business Owners!

Brian B. Dawson

Customer Finder™ Marketing