Customer Finder Marketing - Who We Are and What We Do

Customer Finder Marketing – Who We Are and What We Do

 

Business, FAQ, Internet Marketing, Lead Capture, Marketing, Mobile Marketing 

Transcript:



Hi, I’m Brian Dawson, CEO of Customer Finder Marketing. I wanted to spend a moment talking with you about who we are and what we do.



You see, we educate and help businesses expand their companies and save money at the same time by helping them make the transition to using Internet and mobile marketing while improving their return on their advertising investment. That’s really important to our business owner clients in this challenged economy.



Today’s customers are often ignoring traditional, interruption-based offline marketing methods like direct mail. Instead, they are choosing when and where to interact with brands to find the products and services they want to buy. They are using their computers and their mobile phones to use search engines, blogs, social networks and video channels.



Research estimates say that – by 2015 – internet and mobile marketing will influence at least 80% of consumers’ discretionary spending. That is 80% of billions of dollars every year.



You have to get found online to get your piece of that spending, and that’s what we do for you.



Broad innovations in internet technology make it possible for us to provide you with accurate, real-time reports that directly correlate to sales. No more arbitrary measurements using number of impressions and reach.



We can track and adjust campaigns based on opt-in and click-through rates, inbound links, website traffic, leads, and other metrics that directly impact your bottom line.



Our company has the latest tools and platforms and our distribution system is the silver bullet that provides businesses like yours the best value and Return on Investment while getting you more exposure for less money.



To see a real-time demonstration of our mobile marketing lead capture tools in action, text your name and email address to 239-205-3304



To request a free internet marketing strategy session, go to www.Profit88.com



To sign up for marketing tips visit our website at www.CustomerFinderMarketing.com

The Use Of Mobile Marketing For Business Leads And Customers

 

Business, Internet Marketing, Marketing, Mobile Marketing

Why Will Your Business Need Text Message Follow-Up Campaigns – Mobile Marketing?

This somewhat new form of online marketing is known as a mobile marketing, and you use mobile or cell phones to take advantage of this form of marketing. Some experts believe that this is a more intimate form of marketing compared to the e-mail marketing has been around for the past couple decades.



How significant is mobile marketing to your business?



Let’s look at some statistics that may surprise you:



91% of Americans now have mobile phones



90% of text messages are now read within one minute of receipt



People now send 152 billion mobile text messages each month



So it seems that people today are using text messaging as a prevalent form of communication. It’s also known as “texting”. We’ve all heard people say, “Well, just text me.”



So as a business owner, if you know how to incorporate text messaging into your marketing plans, you have a big edge over those business owners who don’t. Wouldn’t it be great if you could cut through all the distractions that most people have in their lives and contact your prospects or customers on that hand held-gadget that they keep with them all the time? You know the one that they keep in their pockets, purses, in their cars, at their work desk, or even next to their bed.



This gadget is their mobile cell phone, of course!



Just think of it – your messages can be delivered to your prospects in a surefire and strategic way. If you have a slow night or month at your business, this can turn around, and instead you could have a big sales profit celebration.



This particular form of mobile marketing works best for prospects that need a product or service right away – almost on an emergency basis. Some of the business types that this would be appropriate for that come to mind are:



Restaurants can send text messages for daily menu specials or coupons or discounted drinks at the bar.



Schools can send text messages for announcements involving your children on a daily or weekly basis. For example, a snow day emergency has been declared and school is called off.



You decide to get a pizza on the drive home and you receive a text message with a discount coupon for pizza at your favorite pizza parlor.



These are just a few examples of how a business or organization can easily notify a large group of people to quickly broadcast some news, promotion, or important message that they want made known and be relatively certain that the message is read in a timely manner.



In these times in our world when we are becoming busier with our lives and our families, this little gadget and the power of mobile marketing seem to be just the thing needed to make our lives easier.



In coming years, it’s been said that we will be using our mobile phones more and possibly not using our desktop computers much at all.



Another important point is when you have your website created; make sure that it can be viewed on a mobile phone easily. This is known as a “mobile ready” website.



Currently it is estimated that 20% of leads for business come from mobile phones. In my opinion, this will increase dramatically in the coming years as we use our mobile phones for mobile marketing more each day to get the tasks accomplished that we strive to do each day for ourselves and our families.



Contact our company, Customer Finder Marketing, for more information to see how you can incorporate mobile marketing using text messages for lead capture and follow-up into your marketing plan for your business: Text your name and email address to 727-258-2660. Or visithttp://www.Profit88.com/ to fill out a short survey about your business, and we will personally contact you to find out what your marketing plan is for your business and see if what we do with mobile marketing is a fit for your business.

What Do These Internet Marketing Influence Engines Mean To My Business?

 

 • Internet Marketing, Marketing, Search Marketing • 

When it comes to internet search engines a lot of people think that Google is #1 in this category.



But there is another company that Google bought a few years ago called YouTube that is quickly becoming the #1 search engine war “influence engine” of choice for certain age groups of our population. Because of YouTube, it is now well-known that the best way to find out how to do something and get step-by-step visual training on how to do a task is to type in some related keywords to YouTube and select from several video choices on the topic that you’re researching.



However it’s not commonly known that there are more than 50 other key online locations that people use to find a business that they are seeking out. As a business owner, your company must be listed on these other online Internet locations to help Google and the other search engines rank your business above your competitors. This is the only way that your target audience of prospects and customers can find you on the Internet.



These search engines are becoming known as “Influence Engines” because the use of them is builds popularity and influence for businesses advertising online effectively.



The more “influence” a business has on the Internet, the easier it is to find this business when people search for keywords associated with your business, your products, or your services.



These types of special engines of influence include:



• Online Business Directories specific to your region or metro area



• Internet Business Directories like Superpages and Kudzu



• Local Search Engines like Google Places, Yahoo! Merchant Circle, and Local



• Social Networking Sites like Facebook, Twitter, YouTube, and Yelp!



• Specific industry related directories particular to your business



• Online Directory Assistance sites like 411.com



Now, why do these influence engines matter to your business?



Well, because they can have an enormous impact on how easily people can find you online. When you get your business information listed on these Internet sites, you encourage your potential customers to post comments and reviews about your business. You will find that getting complementary and congratulatory reviews from your customers is one of the most rewarding things to you and your business for online marketing effectiveness.



This is because other people who are searching for information about her business will read these reviews and think that you have a great business, and they’d like to learn more about you and your business and what you have to offer.

If you thought to yourself that you have always wanted to do this to help your business, but you never knew how to get started, and you want more information visit our home page atCustomer Finder Marketing to get some expert online marketing advice and watch an online marketing video that explains all this.



Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media. Visit http://www.profit88.com/ to fill out a short survey about your business, and I will personally contact you to discuss what your marketing plan is for your business and see if what we do can help you.

What Do These Internet Marketing Influence Engines Mean To My Business? | Customer Finder Marketing

What Do These Internet Marketing Influence Engines Mean To My Business? | Customer Finder Marketing

What Do These Internet Marketing Influence Engines Mean To My Business? | Customer Finder Marketing

What Do These Internet Marketing Influence Engines Mean To My Business? | Customer Finder Marketing

Clearwater FL Condo For Sale - Tampa Bay Area Condo For Sale

Clearwater FL Condo For Sale - Tampa Bay Area Condo For Sale

 

If you are looking for a beautiful, well-maintained condominium for sale in Clearwater, Florida as a rental property investment or for your own personal use, this condo in Fountain Square, a family oriented community, is just minutes from downtown, shopping and restaurants, is right on the bus line, and just a short drive from Clearwater Beach, the Pinellas bike/walking trail and Crestview Park.

The condo complex near Highland Avenue and Sunset Point, is in a great location that is perfect for working singles, couples or families with kids. A perfect rental investment property, this condo is currently occupied by a tenant who has been there for 6 years and takes very good care of the condo.

The 1st floor unit is a spacious 813 square feet with 2 bedrooms and 1 and ½ baths with nice storage areas. The unit features new ceramic tile flooring throughout and a newly tiled full bath. Upgrades include a newer Air Conditioning Compressor, a new hot water heater, and newer insulated windows that open from the top for easy cleaning inside and out.

There is a large, open, tiled entryway that leads to a nice sized dining room that accommodates a full sized table and a pass through opening to the galley kitchen. The kitchen features a newer stove and refrigerator and a dishwasher with an extra pantry just off the kitchen for extra storage.

The dining room is open to the large living room area which creates more space for entertaining or a small office setup. The living room can accommodate a full sized sofa and love seat and has ample room for an entertainment center for TV and stereo equipment.

The private fenced patio off the living room offers a tropical space to enjoy outdoor grilling, reading in the sun or getting a breeze and a bit of shade from the landscaping.

The master bedroom suite is large enough to accommodate a king sized bed. It features a half bath with a vanity, dressing area, and closet and is equipped with a washing machine for convenience that stays with the condo. The European style vanity easily pulls out from the wall for ease of accessing the plumbing.

The full sized guest bedroom is has a large closet and the view from the guest bedroom window overlooks the private patio area with a view of the landscaping.

The full bathroom has been upgraded with ceramic tile on floors, and in the tub/shower enclosure, and there is a new vanity and sink in the bath.

This condo property has a reserved parking space conveniently located just outside the building.

This community is a friendly, active one with lots of social activities for residents that are held in the clubhouse recreation building.

There is a large pool on the property that is a favorite spot for residents for swimming, reading, visiting or just relaxing in the sun or shade, and nice landscaping on the grounds.

To make an appointment to see this beautiful, and very attractively priced condominium, contact Kelly McFrederick of Keller

Williams Realty at 727-410-3605 and

Ask about MLS listing number U 752 5332 – Fountain Square Unit B-9

Call Kelly McFrederick today at 1 + (727) 410-3605

Local Business Search Marketing and Google Places – Why It Is Important to Your Business – Example Search for Veterinarian Naples FL

 

Today I’m writing to show you how to do a search online for a local veterinarian in Naples FL as an example about local business online search marketing and how Google Places is the best friend to a local business owner who wants to get more customers. First of all there have been some recent changes from Google on how they show their search findings and information about local businesses.

For instance, if someone living in my hometown of Naples Florida was looking for a veterinarian, they would type the word veterinarian in the Google search bar. What might show up for the search would be information about veterinarians on government sites and Wikipedia. So if someone was not interested in this particular information, they might add a city and state to the search request behind veterinarian – for example – Naples Florida. Now Google will give search results showing the veterinarians in the town designated – Naples Florida.



You can check this out by typing in veterinarian Naples Florida to see for yourself. You can also use your hometown to find other local businesses that you may want to do business with.



When you look at the search results shown on Google you find Google AdWords ads (otherwise known as pay-per-click ads) at the top of the page and the right side of the page normally. Next, beneath these top ads Google shows customarily up to seven Google Places listings for local veterinarians. And below these Google Places listings, Google shows the organic website listings of local veterinarians.



It appears that Google is giving the most attention and reward to those business owners who have Google Places listings since these are the listings that tend to stand out the most on the Google search page. Google also has a corresponding colorful map with the business site markers to match the Google Places page markers – usually noted as A through G.



Generally, in a fairly competitive market, the business that has the top Google Places page marker which is “A” gets a majority of the clicks from the visitor on the page.



And of course the other areas, such as the Google ads and the organic websites, get less. So to get more traffic and customers to your business, it’s important to be listed on the Google Places A through G area on the Google local search page. Naturally the closer your business ranks to the top of this area…the better.



A Google Places page is just another page on the Internet where people can find out about the local business. When you look at these Google Places pages, it looks like a brochure made about the business. Your company name, address, phone number, and website are listed along with the brief description about the company. You will sometimes see photos and videos about the company. And you will see reviews that others have written about how well, or how not so well, they like the business establishment in their experience of doing business with this particular company.



Completing the local business information required for this Google Places page is known as optimizing a Places page. It takes some work and some knowledge about how to do it correctly so that Google gives you the most credit and reward for completing the information to Google’s specifications.



The average business owner can spend a lot of time trying to figure out how to do this correctly. However, most local business owners are hiring someone else that is a professional who knows how to correctly complete these Google Places listings for their business.



These business owners know that their time is valuable and they would rather pay someone else to have it done correctly. This way they can get on with running their business and not have to be concerned about this phase of their online marketing.



In my opinion the correct completion of a Google Places page for a business is the very first step to local business online marketing, along with a website – of course.



Google is not currently charging for the local business Places listings. However this does not mean that they will not do so in the future. Originally when Google came up with the concept of Google AdWords, my understanding is that they did not charge for these ads on the Google search page, until later. Now Google makes a very large part of their revenue stream from Google AdWords.



Now for all these reasons if you are a local business owner and want to get more customers, you owe it to yourself and your business to get a professional to set up your Google Places page for your business so that people can find you easier online. Remember, if you don’t do this before your competitors do, customers are going away from you and toward your competitors.



If you thought to yourself that you have always wanted to do this, but you never knew how to get started, or you didn’t want to do the work to do it, contact us because this is what we do at Customer Finder Marketing. Invite us do a no-obligation business marketing analysis for your business so that you can get more customers successfully for your local business using the Internet!



Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media on a monthly schedule. More information is available on our home page.

Thank You Business Owners,

Brian B Dawson

Customer Finder Marketing

 

How Can I Capture Leads Successfully For My Local Business Using The Internet?

 

• Autoresponders, Business, Internet Marketing, Lead Capture, List Building, Marketing • 

The best way to capture leads for prospective customers online is to offer them something of value at a discount or for free. This offer must be important enough to them so that they want to get more information from you or use the item of value that you offer to them. If it is not important to them, they will ignore your offer and move onto another competitor to find something of value from them.

I would strongly recommend that you have a place on your website that the prospect can put their name and e-mail, and possibly even their cell phone in exchange for this item of value that you were going to give to them. If the customer is interested in your product or service and they get something of value for free or at a discount, they will be more likely to give you their contact information, such as her name and e-mail address. So they put in their name and e-mail address, and possibly their cell phone number and they get delivered to them your offer such as a coupon, a discount on the service, or some other valuable information that your business or you can provide to them.



They think this is a fair exchange and look forward to get more information from you about your business and what you have to offer. Now that they have supplied to you their name and e-mail and other contact information you can legally send them an e-mail and/or text message that delivers to them what you promised to send them when they supplied their contact information.



Everything seems fair so far, right?



So the prospect receives your “free gifts” and is becoming more interested in what else you have to offer them.



Now is where you really shine and you continue to send them e-mails or text messages explaining what your business has to offer to help them. The more valuable these messages are to the prospect, the more likely they will buy from you in the future. This is a good way to send out a newsletter on a regular basis, opportunities for discounts or coupons for your products or services that you have to offer, or announcing a special event that you are having at your business. Whatever you think would be interesting to your prospects could be sent to them.



They can also forward these messages to their friends and family who also may be interested in getting information about your company. This is all done with a couple of clicks and you have an even bigger prospect base that is getting your information about your business.



And of course perhaps their friends and family will contact you or stop in to your business to buy from your business as well.



The Internet marketing concept is really quite a miracle if you see it as a way to get in contact with one person, and this one person can send your messages on to whomever they know, and they may one day become a customer of your business.



You see, one person can communicate to anyone else in the world who has Internet access. So you may be making sales to people in foreign countries, without any extra work on your part.

I call this the invisible worldwide customer advertising method – because you just never know who might be your customer.



If you thought to yourself that you have always wanted to do this, but you never knew how to get started, or you didn’t want to do the work to do it, contact us because this is what we do at Customer Finder Marketing. Invite us do a no-obligation business marketing analysis for your business so that you can capture leads successfully for your local business using the Internet!



Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media on a monthly schedule. More information is available on our home page.

How We Use Video Advertising To Find Customers and Leads For Your Business

 

How do you spend your time online? Do you research products or services you want to buy, or visit your friends on facebook to see what they are doing, or check in on LinkedIn to see who you can connect with professionally? Maybe you watched some video advertising while you were there.



Video is a powerful advertising tool when you do it right. That means careful crafting the script so the keywords attract the people searching for that product or service. Using a professional voiceover to read the script or narrate the video. Making sure the video visually tells the story that the voiceover is relating with correct timing, and laying a music bed underneath the video to enhance the viewing experience when appropriate. If you do it right, online video advertising can be a huge advantage for your business.



Videos can be created for any number of reasons, and we have created them for many companies for a variety of aims: (Click on the links below to see samples of the videos!)



To introduce a new business – New businesses need customers fast, and video that is properly keyword loaded can reach those customers and result in sales contracts with just one view.



To expand a company’s reach into the national market – When a company needs to tell the nation that they are ready to serve customers no matter where they are, then video can be very effective to get the message out in a way that targets the right customer.



To expand a company’s reach into their local market – Video can be used effectively to expand into local neighborhoods where potential customers are who are searching online.



To feature a product or service – Video is a fun and entertaining way to talk about the benefits of a product or service that keeps people watching. It’s much more effective than a web page with a ton of technical information that takes a long time to read.



To give free and valuable information to capture leads – you’ve no doubt heard the saying that “the money is in the list.” That’s true for online marketing when you capture leads and use an email autoresponder to market to those leads until they say stop. Video can help capture those leads for your business.



To introduce an event – giving a seminar, an online webinar or a special sales event in your store? Video can be a great way to get potential customers to register and show up.



To highlight testimonials – live customer testimonials are one of the most powerful trust builders available. Customer reviews can guarantee you get the sale.



And many more.



Whatever reason you can dream up, we can create a video for it. It’s a great way to spread the word about your business. Over 28 Billion videos are watched each month on youtube.com in the U.S. alone. That’s lots of eyeballs on video, so why shouldn’t your video ads be among those they are watching?



It’s important to have a well-planned strategy worked out before you jump into using video advertising to ensure you are communicating the right message and that you will be reaching your ideal target customer.



To get a complimentary strategy session on how video advertising and other forms of online marketing can help you find and connect with more of your target customers, visit www.Profit88.com or call Brian at Customer Finder Marketing at 727-642-3315.

Internet Marketing Tips For Your Business - Use Facebook To Reach Social Media Prospects

As you know, today Facebook is one of the leading places where people correspond with each other on the Internet. As a result, you can capitalize on this communication movement to promote your products and services for your business.

Like anything else there are certain rules or best practices and tips that will make this task easier for you.

Here are some basic steps to consider when you use Facebook to promote your business.

1. Establish Facebook Presence

Currently on Facebook you can have a fan page which can be used as your business page - or fan page as it's sometimes called. And you can also have a profile page which would be used to post information of a more personal nature about yourself.

One particular rule of thumb would be to post 80% of business posts on your business page with 20% personal posts for this page. And for your personal profile page, post information to the opposite of these percentages.

In this way people going to your personal profile page will find out more personal information about you and people going to your business page will find out more information about your business.

Facebook makes changes from time to time about these pages and the rules regulating these pages. So the recommendations noted here may change as time goes on.

it is important to brand your Facebook fan page as much as possible so that when people come upon your page they can easily recognize what you are all about as a business and what you have to offer. This will give them instant recognition of your "brand" which could be your business purpose, mission, business fulfillment strategy, or business personal relations target achievement, etc.

Optimize Your Profile

In this regard, it's important to optimize your profile - give information about you and your business so that people can easily find out about what you have to offer in your products and services of your business.

Website Link

Be sure that you put your website(s) links in this profile so that people can easily go to your website to find out more about you and your business. A tip here is to put your website in "camel case" format. An example of this would be is: "http://www.YourDomain.com" where the Y and the D are capitalized. This makes it easier to read your website domain, and people will more readily click on it or visit it.

Lead Capture/Welcome Tab

It is also important to build a lead capture or a welcome tab so that people will "Like" your page. After they have liked your page they will receive notification of future postings on your page. In this way they will be able to keep up-to-date with the information that you are posting all in your Facebook site.

It is a good idea here to give people who "Like" your page something of value that they will find enticing and rewarding once they receive it.

With all this done, you have set up the basics for establishing your Internet presence with your Facebook site.

The next step will be to add updates to your site so that you can get more people to participate using your site and thereby be directed to your business linked websites so they can find out more about how to buy your products and services.

2. Post Updates

Now when you post updates to your site, you want them to be newsworthy and about your business or your industry that you are promoting. This will give information to people about your business or industry and prompt them to find more information out about you or your business by clicking on a link which would take them to your business website directly.

In this way, with this linking strategy, you can also send them to articles or videos you have produced about your business products or services. Another great way to direct people on your Facebook page would be to post a link that they can click on to go to these particular sites and read more about you or watch a video that describes more in detail what you are promoting.

Done correctly, they will find this both refreshing and rewarding and they will eventually become customers for you. and they will become influencers to their friends. They will refer their friends to your Facebook page or your website.

3. Friend Influencers

Since Facebook is a very social Internet platform and people discuss all kinds of things on it, certain people are very influential in their Internet presence already. Is a good idea to "friend" these people and endeavor to be "friended" back by them. This is because they have influential friends in their group or they are part of other groups that have influential buyers in them who will want to buy from your business or company.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Use Podcasts To Reach Business Prospects

 

The use of the podcast (an Internet channel used to communicate information) to effectively reach a sector of a business market is being used more and more today. People have decided more every day that they want to be a part of a specialized newscast that gives them information on specific topics that they have interest in. Podcasting is a great way to give information to a specific group of subscribers in the form of video, audio, or PDF files.

A podcast is very similar to a station such as a radio station or TV station. As additional postings of videos or audio, or even written text is added to the podcast channel, the subscriber receives these additional postings when they are posted on an ongoing basis.

In this way these podcasts act as a favorite radio station or TV program series that people are accustomed to have available to themselves so they get the information they desire. If this information is about your business products or services this is all the better for you and your business.

Many business owners say that their podcast subscribers are their best customers. This is because the very best information about the business is put in these subscriptions. The business owner will deliver very personal information in a podcast about their business, and explain and demonstrate exactly what they have to offer to buyers using this podcast method.

1. Establish Podcast Presence

First, you need to set up a podcast channel so that you can broadcast messages to subscribers. There are several forms of software on the market to help you create a podcast channel.

Next, you need to establish podcast directory accounts and these accounts will forward your podcast message throughout their directories to their subscribers thereby building a widening base of potential prospects to your business.

2.Create Podcast Channel

When a podcast channel is created it should be submitted to iTunes and to several authoritative and respected podcast directories.

Of particular note here is the fact that iTunes subscribers are accustomed to buying products and services online, and do so on a regular basis. Their credit card is on file with the iTunes directory so that they can buy something with just a click.

This is good news for you because they are used to buying products and services online. If you have a product or service that can be sold online, you will find that your iTunes podcast subscribers will give you the best conversions to sales of all of your prospects.

There are companies you can find on the Internet that will create podcast channels and submit information to the podcast directories to post information about your business.

3. Submit Postings To Podcast Directories

Now once you have your podcast channel created, it's time to produce your video, or produce your audio presentation, or write your article and submit them to all of the best podcast directories.

And once they are submitted, the information will get to the subscribers in these directories that you want to eventually come to your site, learn more about your business, and buy your products and services.

For further explanation about these tips and to find more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Use YouTube To Reach Social Media Prospects

 

When it comes to Internet marketing tips for your business to get the most customers for your business, one of the best ways to get your message out on the Internet today is to use the second largest search engine on the planet. This search engine is YouTube. Google bought YouTube a few years ago. So combined, Google and YouTube still dominate the search engine arena on the Internet.

YouTube is now considered to be a major social media component to Internet advertising since it has features now available to interact with other Internet users similar to other social media components such as Facebook and Twitter and LinkedIn.

So how do you use YouTube in the most optimal way to get more customers for your business?

Well you have to do the following:

1. Establish Internet Presence For Your Business

First, you would decide how you want to establish or brand your business online.

Do you want to establish it by:

• 
  your business name - Sure Flow Plumbing


• 
  your name - John Smith, Plumber


• 
  the products or services your business provides in your local area - San Diego Plumbing

As a local business owner, if more people in your area know you by your business name, then you would use your business name for this online presence. On the other hand, if most people in your town know you by your name, you could use your name for this purpose.

Many times business owners have advertised on TV or radio and have established a brand already of some sort. This previous advertising could be used as a branding springboard to further promote what has been established from previous advertising methods.

2. Set Up Customized Graphic Background For Branding

Set up and customize your YouTube graphic background on your YouTube channel. There are many places you can find on the Internet to get a graphic artist to make this branded graphic background for your name or your business name that you decided on in step 1.

Keep this graphic background consistent with all of your Internet media channels such as Facebook, and Twitter, YouTube, and even your websites. In this way people will recognize you not only by your name, your business, but also your branded graphics on your sites.

3. Optimize Channel - General Description With Keywords, Website Link(s), Targeted Channel Tags

Optimize your YouTube channel by writing a general description using the keywords that are appropriate to what you want to promote as a niche for your business. Also provide a link so that people can be directed to your website pages. In this way, they will be able to find your products and services and buy them from you more easily.

Also have targeted channel tags - keywords selected - so the YouTube search engine can direct people to find your information you've displayed on YouTube - mainly your videos that you produced about your products or services.

4. Publish Videos - Professional Quality Information Videos, Answers To Questions Videos, Testimonial Videos

Now you have your YouTube channel set up correctly to attract potential prospects and customers to your channel by the use of your name or business name, background graphics, and specific keywords about your business. Next, it's time to produce and publish videos about your business.

The best videos are those which attract attention of potential customers. Typically people want to get answers to questions when they go to YouTube to watch videos. So if you can answer the questions that most people ask about your business, you will be seen as an authority or an expert in this area of your business. If you can answer these questions in the form of a video, this is an even better way to communicate to them!

Sometimes people also like to watch testimonial videos to see what other people say about your products or services. So you might want to have some of your customers give a testimonial video on how well they liked doing business with you and what they liked about you and your business.

Another way to show people about your products or services would be to shoot a video of you demonstrating or performing a task on how your product or service works.

5. Add Friends And Subscribers To Your Channel

Now you are ready to add more friends and subscribers to your channel so that more people see your videos and the information about your business. One of the best ways to do that is to invite other YouTube users to become a friend of your channel and/or to subscribe to your channel. Once someone has subscribed to your channel, every time you produce a new video or post a bulletin about your business, they will be notified in an e-mail sent to them.

Once you build a list of friends and subscribers you can periodically send them information about your business. These may be coupons, special offers, new information, links to other pages that you want them to see, and much more!

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Get Your Business Profiles in Key Online Directories

 

When it comes to the number of ways to use Internet marketing to make your practice grow, there are major steps to make this happen so it is profitable for your business.

It is quite important to do this step in order to get the best results.

Get Your Business Profiles in Key Online Directories

When you want increase your Internet web presence, be sure that you have your business profile information listed on the key online directories for your area. There are about 30 of them that are important, and you should be concerned about these directories because they will direct people who are searching for you to your company website.

Some of the more important directories that searchers use frequently are the following: Google Places,Yahoo! Local, Bing Local, Yelp!, Merchant Circle, SuperPages, and 25 more...

Now when you enter all of your business information to each of these directories, it is very time-consuming and very tedious. I can tell you this from experience since I have done this many times for our clients. Fortunately there is now an automated tool that makes this much easier than doing it the way that I used to do it in the past.

Your business information also needs to be added to key online directory profiles systematically over a period of time to get the best results.

It takes the search engines a few weeks to coordinate all of this information from the different directories. If you submit information in error when you submit the information to the directories, it takes even longer and your site may not be listed very highly, if at all in the rankings on the Internet because of incorrect information being listed.

The second important part of getting your business profiles noticed is all about customer reviews.

It's important to have your customers write reviews for you and post them online in these directories. Then other people can read the good results that they received when doing business with you.

There is one caution about these reviews. Some people can also write negative reviews about your business. This might be good to get you noticed, however you may not want this sort of attention.

The need for the management of reviews that people post about your business has evolved into something known asreputation management for business owners and it is advisable to manage properly what customers are saying about you and your business. There is an option available for you now when you receive a good review or a bad review, you can immediately contact the customer and either congratulate them for writing a good review, or try to handle them about the bad review that they wrote about your business. You don't have to find out about the review many months later, and after considerable damage could be done to your repetition by that time.

There is also a diagnostic tool can be used to determine the Internet influence and presence of your business online compared to your competitors. This is a quite useful tool because it shows the strong areas and the deficiencies on how a business rates online with all of these key online directories. This Internet influence calculation tool gives a score for the business being tested between zero and 100. The score of your competitor can also be tested, as this is sometimes useful to see where your competitor is deficient in their online web presence.

It also maps out what tasks need to be done to better the Internet web presence score for the business owner.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found athttp://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Automatic Follow-Up Systems For Business Customers

 

Today, automatic follow-up systems are essential when advertising or marketing online for your business.

An automatic follow-up system is composed of e-mail, mobile text messages, voice-mail messages, direct mail -- postcards, sales letters, or gifts.

This automatic follow-up system is the preferred marketing system for most businesses today for these reasons:

1. 
   

   
   It is automated so that the prospects you are trying to reach are actually contacted and not forgotten.

   
   


2. 
   

   
   The system can be set up to deliver messages in advance for many months into the future.

   
   


3. 
   

   
   Prospects can receive and interact with the system messages at their own convenience.

   
   


4. 
   

   
   You can repeat a particular promotional message over time so that the prospect can grasp and appreciate the information more fully that you are sending to them.

   
   


5. 
   

   
   With the system they are more likely to buy from you since you are communicating with them on their terms.

   
   

Mobile Text Messages

Communication is going toward mobile interaction more and more with the advent of the increasing number of mobile phones. This is one device that people usually have within 3 feet of them at all times. Therefore they are ready to communicate with these devices and your messages to a greater extent of time.

Text messages are usually read far more readily than e-mail messages today. Another form of communication superior to text may be forthcoming in the future, but for now text has seemed to become the most popular and convenient form of communication.

E-mail

E-mail is a preferred method of communication when the message is somewhat lengthy and too long for text messages. Here's the trick with this. You can text a prospect a message that you have e-mailed them something important that is valuable and of interest to them. This will remind them to check their e-mail and see your message.

Sending both a text and e-mail message appears give you the best chance to get your message across to your prospects.

Voice-Mail

The best form of voice-mail is one that goes directly to the phone voice-mail without the phone ringing. This allows the prospect to hear the voice-mail message at their convenience without disturbing them when the phone rings. Most people don't want to be interrupted when they're busy doing something else than answering a phone. I think everyone can relate to this!

Direct Mail

The best ways to use direct mail -- whether you are sending a postcard, a letter, or gift - is to send it after you have already made contact with the prospect. You may have made contact with this prospect by these earlier methods noted in this article such as e-mail, mobile text messages, or voice-mail. Direct-mail usually more expensive to send. So it is always better when the prospect has had contact with you previously and they are more likely to readily accept your direct-mail communication when you send it.

The important thing is that you periodically let your prospects know who you are, where you are, and what you have to offer that would be of value to them. When you send messages to your prospects in this way they will appreciate it, and they will eventually buy from you.

And don't forget about those valuable referrals that they can give you once they become satisfied customers. Then of course, you would send messages to these referrals and turn these referrals into eventual customers as well.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information. Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors. We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you!



Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners!

Brian B. Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Create an SEO Friendly Marketing Web Presence

 

When it comes to the number of ways to use Internet marketing to make your practice grow, there are major steps to make this happen so it is profitable for your business.

It is quite important to do particular steps to get the best results.

An initial critical Step: Develop a Custom Web Presence

Acquiring your custom web presence is accomplished by completing different parts.

Create a Search Engine Friendly Marketing Website - otherwise known as your website.

First, you need a search engine friendly marketing website online where people can find the information about your business easily.

You can have a very nice-looking website, but if it doesn't do anything for you to market your services so that people can find you and buy from you, and you just have a useless, nice-looking website. Therefore you need to have amarketing website to do this work for you. From a general marketing point of view -- it doesn't matter what your website really looks like, as long as you get leads and customers that buy from you, right?

Then, find out what are the most popular keywords that people type in to search

These keywords will be the words that people will type in to find out about the products or services that you offer. If you are a dentist, for example, they might type in dentist, dental care, Invisalign, dental implants, etc.

Or if you specialize in a service or you want to promote a special type of service, make the keywords of this service apparent in all your online messages to searchers. Have them in your web pages, your website name, the description of your business, the official name of your business, etc.

Make sure everything matches up!

Make sure everything that you are wanting to promote about your business matches up with all online media messages in all forms as much as possible to get found the most easily. Remember if the search engines can find your messages, then the searching customers can find your messages and they will buy from you!

So let's take an example of someone searching for a dentist in San Diego. They type in "dentist San Diego". Now it would be a good idea if your website address has "http://www.DentistSanDiego.com" in it or something close to this, since this is what the search engines are going to be searching for anyway. Your site might as well get noticed first right at the start - instead of your competitors.

But you say, other people already have this site name claimed for themselves and they are ranking very well in the search results. Yes, they are savvy business people and have been give savvy online marketing advice already. So check out what they are doing and do the same tactics - since these are the successful ones to emulate. If you need help, get it from another savvy online marketer who knows how to do these tactics.

Now what is this online marketing tactic worth to you so far?

Well if one person found your information online and called your office and became a customer, what is a customer worth to you in one year's time? What if 10 people did this in a year - what would it be worth? This is what the tactic is worth to you!

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see our information below.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.

We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!

Thank You Business Owners,

Brian B. Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Free Offers, Coupons, Special Discounts, Training Videos

 

Here's another Internet marketing tip for your business.

After you have attracted prospects to look at your website, now you want to get the prospect to interact with your website pages and do something.

You may want a prospect to do one or more of the following:

1. 
   Call your place of business by phone - so you can have a conversation with them.


2. 
   Enter their name and e-mail address - so you can send them messages periodically to remind them about your business.


3. 
   Get them to use coupons or special discounts that you have available on your products or services.


4. 
   Have them watch videos or read articles about your business products or services that you offer.

This is all done to entice them to give your site more attention than your competitors' sites.

For example if a prospect is searching after hours, and your business is not open at the time they are searching, you could offer to call them back by 10 a.m. the next morning if they leave their name, e-mail, and phone number in a designated spot on your site. You could even state that if you don't call them by 10 a.m. the next morning, that you will give them a discount on one of your products or services. This could be a free consultation or a free service call to their home or place of business.

Not a lot of businesses do this, so if the prospect knows that you are going to call them or text them the next morning, they will feel relieved that they can now stop searching for what they were looking for. They appreciate this and they can get on with other aspects of their life.

It's all about convenience for the person searching online.

Think about how you would want to get service from a business if you were searching online for something. Isn't it refreshing to know that even though you didn't speak with a business owner directly when you are trying to contact them, you know they will follow- up and contact you the next day?

You can even report this welcomed outcome to another person who might have asked you to search online initially to find something for them. So they will be happy with you as well.

You can advertise coupons or special discounts on your web site.

Entice prospects to do business with you instead of your competitors. This goes a long way when people are comparing products and services.

A short orientation video to your website is currently very effective in getting more prospects to convert to customers.

When a person goes to a website that they have not seen before, they may not have a clear idea of where to look on that particular site to find what they're looking for. Many times websites are crammed with a lot of things to see. And a little video on the website (or a pop up video in front of the website page) that shows the owner of the business who welcomes the prospect to the website and tells them why this particular business is better than some competitors, and directs them to one or two areas that the business owner wants to especially promote, can be quite refreshing to someone who has been searching and is getting tired of searching and who is looking for help or direction.

Since the prospect feels that you have their best interests at heart and assisting them in their search, they are more likely to do business with you. They already feel they have a bond established with you because they saw your picture, they heard a helpful message from you in the video, and you gave them assistance and directed them to find what they were searching for initially.

You will have helped them complete their job of searching for a product or service. It's even better for you because they now end up choosing your product or service!

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the resource box at the bottom of this article.

This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!

Thank You Business Owners,

Brian B. Dawson

CustomerFinder™ Marketing

What Is Social Media and Why Will It Help My Business?

 

Social media on the Internet currently are online channels or services that people use to communicate with their friends, followers, subscribers and other people who have liked interests. One of the unique features about social media is an ability to "like" another person's message, read their experience of using a product or service, post reviews or comments, etc.

Some of the channels which social media are most apparent today are YouTube, Facebook, Twitter, and Google Places. There are also other online directories such as Insider Pages, Citysearch, Yelp, etc. So it's important to be listed on all of these directories because people will want to talk about your business and tell others their experiences that they had in dealing with your business.

Hopefully these people will all be giving raving recommendations and congratulations to you about what they think of your business. Sometimes this is not the case and so these channels and directories allow you as a business owner to participate in a dialogue with anyone who posts a review or comment about your business-whether it's good or bad.

For instance, if you receive a series of bad reviews about your company, your products, your employees, or your services, you have a chance to explain how you have since improved on the qualities that were negatively noted in the review or comment that a previous customer had written about your company.

On the other hand, if you receive good reviews you can also respond to the person writing reviews and thank them for their patronage and invite them and their friends and family back to your business so that you can serve them even more.

These social media channels have become the new word-of-mouth and referral facilities to promote your business (or hinder your business).

Business owners are finding that they want to continue to offer their products or services on the turf of their prospects and customers in the way that they desire.

When they do this, they find that they are rewarded with more and more customers referred to them from other satisfied customers. And if they don't satisfy the customer, they find that these customers go to their competitors to get products and services.

The most prominent examples of these social media channels include YouTube (more than 300,000,000 visits each month), Facebook (more than 500,000,000 members), and Twitter (more than 200,000,000 members).

That is a lot of potential customers!

Another significant social channel for local business is Yelp! 39,000,000 monthly visitors use Yelp! And they combine local business listings with user ratings and reviews in a highly social environment. This allows members to subscribe to other members' reviews, and thus promote other local businesses to other members. It's a pretty unique and interesting concept when you think about it.

These new social media channels is the modern-day business owners answer to project a tailor-made, more personalized conversation with each and every one of their customers or their potential customers.

The secret to all this is that it has to be done correctly and your customer will love your business and what you stand for in your community. However if it is not done just right your reputation as a business owner in your town can suffer considerably.

For more details on how Yelp!, Facebook, Twitter, and other Internet "influence engines" can help drive your business growth and expansion, visit http://www.CustomerFinderMarketing.com/ to watch a short video that explains all about how we can get you more leads and customers for your business with social media advertising.



Or you can visit http://www.Profit88.com to request a marketing strategy session, so we can help you create the best marketing plan to get more leads and customers for your business each month.



Thank You Business Owners!

Brian B. Dawson

Customer Finder™ Marketing