Saturday, December 31, 2011

Customer Finder Marketing - Who We Are and What We Do

Customer Finder Marketing – Who We Are and What We Do


BusinessFAQInternet MarketingLead CaptureMarketingMobile Marketing 


Hi, I’m Brian Dawson, CEO of Customer Finder Marketing. I wanted to spend a moment talking with you about who we are and what we do.

You see, we educate and help businesses expand their companies and save money at the same time by helping them make the transition to using Internet and mobile marketing while improving their return on their advertising investment. That’s really important to our business owner clients in this challenged economy.

Today’s customers are often ignoring traditional, interruption-based offline marketing methods like direct mail. Instead, they are choosing when and where to interact with brands to find the products and services they want to buy. They are using their computers and their mobile phones to use search engines, blogs, social networks and video channels.

Research estimates say that – by 2015 – internet and mobile marketing will influence at least 80% of consumers’ discretionary spending. That is 80% of billions of dollars every year.

You have to get found online to get your piece of that spending, and that’s what we do for you.

Broad innovations in internet technology make it possible for us to provide you with accurate, real-time reports that directly correlate to sales. No more arbitrary measurements using number of impressions and reach.

We can track and adjust campaigns based on opt-in and click-through rates, inbound links, website traffic, leads, and other metrics that directly impact your bottom line.

Our company has the latest tools and platforms and our distribution system is the silver bullet that provides businesses like yours the best value and Return on Investment while getting you more exposure for less money.

To see a real-time demonstration of our mobile marketing lead capture tools in action, text your name and email address to 239-205-3304

To request a free internet marketing strategy session, go to

To sign up for marketing tips visit our website at

Saturday, December 24, 2011

The Use Of Mobile Marketing For Business Leads And Customers


Mobile Marketing

Why Will Your Business Need Text Message Follow-Up Campaigns – Mobile Marketing?

This somewhat new form of online marketing is known as a mobile marketing, and you use mobile or cell phones to take advantage of this form of marketing. Some experts believe that this is a more intimate form of marketing compared to the e-mail marketing has been around for the past couple decades.

How significant is mobile marketing to your business?

Let’s look at some statistics that may surprise you:

91% of Americans now have mobile phones

90% of text messages are now read within one minute of receipt

People now send 152 billion mobile text messages each month

So it seems that people today are using text messaging as a prevalent form of communication. It’s also known as “texting”. We’ve all heard people say, “Well, just text me.”

So as a business owner, if you know how to incorporate text messaging into your marketing plans, you have a big edge over those business owners who don’t. Wouldn’t it be great if you could cut through all the distractions that most people have in their lives and contact your prospects or customers on that hand held-gadget that they keep with them all the time? You know the one that they keep in their pockets, purses, in their cars, at their work desk, or even next to their bed.

This gadget is their mobile cell phone, of course!

Just think of it – your messages can be delivered to your prospects in a surefire and strategic way. If you have a slow night or month at your business, this can turn around, and instead you could have a big sales profit celebration.

This particular form of mobile marketing works best for prospects that need a product or service right away – almost on an emergency basis. Some of the business types that this would be appropriate for that come to mind are:

Restaurants can send text messages for daily menu specials or coupons or discounted drinks at the bar.

Schools can send text messages for announcements involving your children on a daily or weekly basis. For example, a snow day emergency has been declared and school is called off.

You decide to get a pizza on the drive home and you receive a text message with a discount coupon for pizza at your favorite pizza parlor.

These are just a few examples of how a business or organization can easily notify a large group of people to quickly broadcast some news, promotion, or important message that they want made known and be relatively certain that the message is read in a timely manner.

In these times in our world when we are becoming busier with our lives and our families, this little gadget and the power of mobile marketing seem to be just the thing needed to make our lives easier.

In coming years, it’s been said that we will be using our mobile phones more and possibly not using our desktop computers much at all.

Another important point is when you have your website created; make sure that it can be viewed on a mobile phone easily. This is known as a “mobile ready” website.

Currently it is estimated that 20% of leads for business come from mobile phones. In my opinion, this will increase dramatically in the coming years as we use our mobile phones for mobile marketing more each day to get the tasks accomplished that we strive to do each day for ourselves and our families.

Contact our company, Customer Finder Marketing, for more information to see how you can incorporate mobile marketing using text messages for lead capture and follow-up into your marketing plan for your business: Text your name and email address to 727-258-2660. Or visit to fill out a short survey about your business, and we will personally contact you to find out what your marketing plan is for your business and see if what we do with mobile marketing is a fit for your business.

What Do These Internet Marketing Influence Engines Mean To My Business?


 • Internet MarketingMarketingSearch Marketing • 

Internet Marketing Influence Engines

When it comes to internet search engines a lot of people think that Google is #1 in this category.

But there is another company that Google bought a few years ago called YouTube that is quickly becoming the #1 search engine war “influence engine” of choice for certain age groups of our population. Because of YouTube, it is now well-known that the best way to find out how to do something and get step-by-step visual training on how to do a task is to type in some related keywords to YouTube and select from several video choices on the topic that you’re researching.

However it’s not commonly known that there are more than 50 other key online locations that people use to find a business that they are seeking out. As a business owner, your company must be listed on these other online Internet locations to help Google and the other search engines rank your business above your competitors. This is the only way that your target audience of prospects and customers can find you on the Internet.

These search engines are becoming known as “Influence Engines” because the use of them is builds popularity and influence for businesses advertising online effectively.

The more “influence” a business has on the Internet, the easier it is to find this business when people search for keywords associated with your business, your products, or your services.

These types of special engines of influence include:

• Online Business Directories specific to your region or metro area

• Internet Business Directories like Superpages and Kudzu

• Local Search Engines like Google Places, Yahoo! Merchant Circle, and Local

• Social Networking Sites like Facebook, Twitter, YouTube, and Yelp!

• Specific industry related directories particular to your business

• Online Directory Assistance sites like

Now, why do these influence engines matter to your business?

Well, because they can have an enormous impact on how easily people can find you online. When you get your business information listed on these Internet sites, you encourage your potential customers to post comments and reviews about your business. You will find that getting complementary and congratulatory reviews from your customers is one of the most rewarding things to you and your business for online marketing effectiveness.

This is because other people who are searching for information about her business will read these reviews and think that you have a great business, and they’d like to learn more about you and your business and what you have to offer.

If you thought to yourself that you have always wanted to do this to help your business, but you never knew how to get started, and you want more information visit our home page atCustomer Finder Marketing to get some expert online marketing advice and watch an online marketing video that explains all this.

Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media. Visit to fill out a short survey about your business, and I will personally contact you to discuss what your marketing plan is for your business and see if what we do can help you.

Thursday, December 22, 2011

Clearwater FL Condo For Sale - Tampa Bay Area Condo For Sale

Clearwater FL Condo For Sale - Tampa Bay Area Condo For Sale


Clearwater FL Condo For SaleIf you are looking for a beautiful, well-maintained condominium for sale in Clearwater, Florida as a rental property investment or for your own personal use, this condo in Fountain Square, a family oriented community, is just minutes from downtown, shopping and restaurants, is right on the bus line, and just a short drive from Clearwater Beach, the Pinellas bike/walking trail and Crestview Park.

The condo complex near Highland Avenue and Sunset Point, is in a great location that is perfect for working singles, couples or families with kids. A perfect rental investment property, this condo is currently occupied by a tenant who has been there for 6 years and takes very good care of the condo.

The 1st floor unit is a spacious 813 square feet with 2 bedrooms and 1 and ½ baths with nice storage areas. The unit features new ceramic tile flooring throughout and a newly tiled full bath. Upgrades include a newer Air Conditioning Compressor, a new hot water heater, and newer insulated windows that open from the top for easy cleaning inside and out.

There is a large, open, tiled entryway that leads to a nice sized dining room that accommodates a full sized table and a pass through opening to the galley kitchen. The kitchen features a newer stove and refrigerator and a dishwasher with an extra pantry just off the kitchen for extra storage.

The dining room is open to the large living room area which creates more space for entertaining or a small office setup. The living room can accommodate a full sized sofa and love seat and has ample room for an entertainment center for TV and stereo equipment.

The private fenced patio off the living room offers a tropical space to enjoy outdoor grilling, reading in the sun or getting a breeze and a bit of shade from the landscaping.

The master bedroom suite is large enough to accommodate a king sized bed. It features a half bath with a vanity, dressing area, and closet and is equipped with a washing machine for convenience that stays with the condo. The European style vanity easily pulls out from the wall for ease of accessing the plumbing.

The full sized guest bedroom is has a large closet and the view from the guest bedroom window overlooks the private patio area with a view of the landscaping.

The full bathroom has been upgraded with ceramic tile on floors, and in the tub/shower enclosure, and there is a new vanity and sink in the bath.

This condo property has a reserved parking space conveniently located just outside the building.

This community is a friendly, active one with lots of social activities for residents that are held in the clubhouse recreation building.

There is a large pool on the property that is a favorite spot for residents for swimming, reading, visiting or just relaxing in the sun or shade, and nice landscaping on the grounds.

To make an appointment to see this beautiful, and very attractively priced condominium, contact Kelly McFrederick of Keller

Williams Realty at 727-410-3605 and

Ask about MLS listing number U 752 5332 – Fountain Square Unit B-9

Call Kelly McFrederick today at 1 + (727) 410-3605

Thursday, December 15, 2011

Local Business Search Marketing and Google Places – Why It Is Important to Your Business – Example Search for Veterinarian Naples FL


Local Business Search Marketing and Google Places

For instance, if someone living in my hometown of Naples Florida was looking for a veterinarian, they would type the word veterinarian in the Google search bar. What might show up for the search would be information about veterinarians on government sites and Wikipedia. So if someone was not interested in this particular information, they might add a city and state to the search request behind veterinarian – for example – Naples Florida. Now Google will give search results showing the veterinarians in the town designated – Naples Florida.

You can check this out by typing in veterinarian Naples Florida to see for yourself. You can also use your hometown to find other local businesses that you may want to do business with.

When you look at the search results shown on Google you find Google AdWords ads (otherwise known as pay-per-click ads) at the top of the page and the right side of the page normally. Next, beneath these top ads Google shows customarily up to seven Google Places listings for local veterinarians. And below these Google Places listings, Google shows the organic website listings of local veterinarians.

It appears that Google is giving the most attention and reward to those business owners who have Google Places listings since these are the listings that tend to stand out the most on the Google search page. Google also has a corresponding colorful map with the business site markers to match the Google Places page markers – usually noted as A through G.

Generally, in a fairly competitive market, the business that has the top Google Places page marker which is “A” gets a majority of the clicks from the visitor on the page.

And of course the other areas, such as the Google ads and the organic websites, get less. So to get more traffic and customers to your business, it’s important to be listed on the Google Places A through G area on the Google local search page. Naturally the closer your business ranks to the top of this area…the better.

A Google Places page is just another page on the Internet where people can find out about the local business. When you look at these Google Places pages, it looks like a brochure made about the business. Your company name, address, phone number, and website are listed along with the brief description about the company. You will sometimes see photos and videos about the company. And you will see reviews that others have written about how well, or how not so well, they like the business establishment in their experience of doing business with this particular company.

Completing the local business information required for this Google Places page is known as optimizing a Places page. It takes some work and some knowledge about how to do it correctly so that Google gives you the most credit and reward for completing the information to Google’s specifications.

The average business owner can spend a lot of time trying to figure out how to do this correctly. However, most local business owners are hiring someone else that is a professional who knows how to correctly complete these Google Places listings for their business.

These business owners know that their time is valuable and they would rather pay someone else to have it done correctly. This way they can get on with running their business and not have to be concerned about this phase of their online marketing.

In my opinion the correct completion of a Google Places page for a business is the very first step to local business online marketing, along with a website – of course.

Google is not currently charging for the local business Places listings. However this does not mean that they will not do so in the future. Originally when Google came up with the concept of Google AdWords, my understanding is that they did not charge for these ads on the Google search page, until later. Now Google makes a very large part of their revenue stream from Google AdWords.

Now for all these reasons if you are a local business owner and want to get more customers, you owe it to yourself and your business to get a professional to set up your Google Places page for your business so that people can find you easier online. Remember, if you don’t do this before your competitors do, customers are going away from you and toward your competitors.

If you thought to yourself that you have always wanted to do this, but you never knew how to get started, or you didn’t want to do the work to do it, contact us because this is what we do at Customer Finder Marketing. Invite us do a no-obligation business marketing analysis for your business so that you can get more customers successfully for your local business using the Internet!

Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media on a monthly schedule. More information is available on our home page.

Thank You Business Owners,

Brian B Dawson

Customer Finder Marketing


Wednesday, December 14, 2011

How Can I Capture Leads Successfully For My Local Business Using The Internet?


• AutorespondersBusinessInternet MarketingLead CaptureList BuildingMarketing • 

Capture Leads

The best way to capture leads for prospective customers online is to offer them something of value at a discount or for free. This offer must be important enough to them so that they want to get more information from you or use the item of value that you offer to them. If it is not important to them, they will ignore your offer and move onto another competitor to find something of value from them.

I would strongly recommend that you have a place on your website that the prospect can put their name and e-mail, and possibly even their cell phone in exchange for this item of value that you were going to give to them. If the customer is interested in your product or service and they get something of value for free or at a discount, they will be more likely to give you their contact information, such as her name and e-mail address. So they put in their name and e-mail address, and possibly their cell phone number and they get delivered to them your offer such as a coupon, a discount on the service, or some other valuable information that your business or you can provide to them.

They think this is a fair exchange and look forward to get more information from you about your business and what you have to offer. Now that they have supplied to you their name and e-mail and other contact information you can legally send them an e-mail and/or text message that delivers to them what you promised to send them when they supplied their contact information.

Everything seems fair so far, right?

So the prospect receives your “free gifts” and is becoming more interested in what else you have to offer them.

Now is where you really shine and you continue to send them e-mails or text messages explaining what your business has to offer to help them. The more valuable these messages are to the prospect, the more likely they will buy from you in the future. This is a good way to send out a newsletter on a regular basis, opportunities for discounts or coupons for your products or services that you have to offer, or announcing a special event that you are having at your business. Whatever you think would be interesting to your prospects could be sent to them.

They can also forward these messages to their friends and family who also may be interested in getting information about your company. This is all done with a couple of clicks and you have an even bigger prospect base that is getting your information about your business.

And of course perhaps their friends and family will contact you or stop in to your business to buy from your business as well.

The Internet marketing concept is really quite a miracle if you see it as a way to get in contact with one person, and this one person can send your messages on to whomever they know, and they may one day become a customer of your business.

You see, one person can communicate to anyone else in the world who has Internet access. So you may be making sales to people in foreign countries, without any extra work on your part.

I call this the invisible worldwide customer advertising method – because you just never know who might be your customer.

If you thought to yourself that you have always wanted to do this, but you never knew how to get started, or you didn’t want to do the work to do it, contact us because this is what we do at Customer Finder Marketing. Invite us do a no-obligation business marketing analysis for your business so that you can capture leads successfully for your local business using the Internet!

Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media on a monthly schedule. More information is available on our home page.

Saturday, December 3, 2011

How We Use Video Advertising To Find Customers and Leads For Your Business


Video Advertising created by Customer Finder Marketing

How do you spend your time online? Do you research products or services you want to buy, or visit your friends on facebook to see what they are doing, or check in on LinkedIn to see who you can connect with professionally? Maybe you watched some video advertising while you were there.

Video is a powerful advertising tool when you do it right. That means careful crafting the script so the keywords attract the people searching for that product or service. Using a professional voiceover to read the script or narrate the video. Making sure the video visually tells the story that the voiceover is relating with correct timing, and laying a music bed underneath the video to enhance the viewing experience when appropriate. If you do it right, online video advertising can be a huge advantage for your business.

Videos can be created for any number of reasons, and we have created them for many companies for a variety of aims: (Click on the links below to see samples of the videos!)

To introduce a new business – New businesses need customers fast, and video that is properly keyword loaded can reach those customers and result in sales contracts with just one view.

To expand a company’s reach into the national market – When a company needs to tell the nation that they are ready to serve customers no matter where they are, then video can be very effective to get the message out in a way that targets the right customer.

To expand a company’s reach into their local market – Video can be used effectively to expand into local neighborhoods where potential customers are who are searching online.

To feature a product or service – Video is a fun and entertaining way to talk about the benefits of a product or service that keeps people watching. It’s much more effective than a web page with a ton of technical information that takes a long time to read.

To give free and valuable information to capture leads – you’ve no doubt heard the saying that “the money is in the list.” That’s true for online marketing when you capture leads and use an email autoresponder to market to those leads until they say stop. Video can help capture those leads for your business.

To introduce an event – giving a seminar, an online webinar or a special sales event in your store? Video can be a great way to get potential customers to register and show up.

To highlight testimonials – live customer testimonials are one of the most powerful trust builders available. Customer reviews can guarantee you get the sale.

And many more.

Whatever reason you can dream up, we can create a video for it. It’s a great way to spread the word about your business. Over 28 Billion videos are watched each month on in the U.S. alone. That’s lots of eyeballs on video, so why shouldn’t your video ads be among those they are watching?

It’s important to have a well-planned strategy worked out before you jump into using video advertising to ensure you are communicating the right message and that you will be reaching your ideal target customer.

To get a complimentary strategy session on how video advertising and other forms of online marketing can help you find and connect with more of your target customers, visit or call Brian at Customer Finder Marketing at 727-642-3315.