Tuesday, July 7, 2015
Building a solid local search engine optimization (SEO) campaign is a major factor in the success of many small businesses across the country. Whether you're a dentist who needs to increase website traffic or a local contractor who needs to find more customers, local SEO is the best starting point for building a small business with a limited marketing budget.
Spread Your Information
After you've got a website, the next step is to spread your business information as far and wide as possible. This means finding every corner of the Internet and as many websites as possible that will allow you to post your business information and a link back to your homepage.
Once you've updated your information, you'll then need to make sure it stays up to date at all times. Keep the link to every directory and website that has your company listing and change your phone number or company location when necessary.
Be Social with Your Customers
Engaging with customers through social media is the best way to get repeat customers and to spread your company name to others in your community. Make sure to share all of your blog posts on social media and encourage others to share them as well by offering incentives. The better the content, the farther the content will reach.
Last but not the least, always request that customers post reviews on sites such as Yellow Pages, Yelp and Google Plus. Not only will reviews help boost your ranking with search engines, but potential customers will also likely put more trust on a company that has positive reviews online.