Thursday, March 17, 2016

Brand Optimization Tips for Success: Is Your Website Mobile-Ready?

The growth of mobile can no longer be ignored—every website needs to shift towards it. In April 2015, Google installed an update that required sites to ensure that their pages are mobile-compatible. Considering the importance of a website to a business, it’s only logical that you take the necessary steps to ensure your website’s mobile-friendliness. The fact is, if your site isn’t optimized for mobile, you’re ultimately losing profit.

Thursday, March 10, 2016

What Brand? The Power of Brand Optimization for a Thriving Business

Your brand is everything in business. It is more than your name or your company logo. Your brand is how customers identify you. By this definition, brand optimization refers to the process by which you connect different elements of your business to build a cohesive, recognizable brand that customers will trust.