Monday, November 16, 2015

The Ins and Outs of Brand Optimization: Establishing Your Authority

What's the real difference between building authority and branding? While some say they are one in the same, in all reality, they are two different processes. Branding online is a way to gain more exposure on all levels of online branding, especially through social media and search engines.

Thursday, October 1, 2015

How Website Optimization Overcomes Branding Issues

Why don't companies present their brand effectively? Many companies fail to effectively present their brand to potential customers. Some of the top reasons why this happens include not having updated the brand strategy after several years in business, using several "voices" to speak for the company, focusing entirely on lead generation, and lacking a clear strategy. Brand optimization uses several techniques to overcome this issue.

Wednesday, August 26, 2015

Importance of Landing Pages in Increasing Profits

Internet marketing is perfect for any business that wants to find more customers, improve their reputation, and increase profits. Essentially, that is just about what every business in the United States and throughout the world wants. Online marketing is unique because an effective campaign can be created and executed regardless of the company's budget.

This presents an incredible opportunity for even the smallest of businesses to see exceptional return on investment for each marketing dollar spent. Ideally, a
good online marketing campaign will increase organic traffic to a company's website or to its landing pages, which is where a customer is sent to get more information about a given product or to actually purchase that product.

Tuesday, August 25, 2015

4 Important Factors to Consider When Implementing Your Web Design

Your website needs to be as well-developed as your brick-and-mortar location. After all, it's essentially the online representation of your business. You wouldn't leave stacks of papers strewn about the office in the view of customers, and thus your website content shouldn't be haphazard as well. While there are many different aspects to consider when coming up with an idea, there are several factors that are key to its functionality. Professionals that specialize in web design for Naples, FL businesses can help you achieve your dreams of a perfect site. Browsers Although web browsers can display sites in a similar fashion, each one renders it differently. Fonts, images, and even security certificates can play a role in whether a site functions as intended or not. This is part of the reason why some sites state that it's best viewed with a specific browser.

Tuesday, August 18, 2015

Internet Marketing for Private Agents: Build Up PI Service Online

Private investigators might find even bigger obstacles to hurdle in advertising their services to customers. Some of these investigators may be at the top of their sleuthing game, but it takes a really competent Internet marketing agent to track successful promotional strategies. It’s one thing to know you are highly competent in what you do, and it’s another to show the world that you’re a dedicated detective, capable of handling most investigative assignments. It’s all the more relevant down in Naples, Florida, given the state’s stringent qualification process for budding PIs who must earn their Class C license. If you are an independent private investigator who needs every possible option to advertise your service online, consult with online marketing companies like Customer Finder Marketing to help you get started.

Tuesday, July 7, 2015

Building a Business with Local SEO

Building a solid local search engine optimization (SEO) campaign is a major factor in the success of many small businesses across the country. Whether you're a dentist who needs to increase website traffic or a local contractor who needs to find more customers, local SEO is the best starting point for building a small business with a limited marketing budget.

Spread Your Information

After you've got a website, the next step is to spread your business information as far and wide as possible. This means finding every corner of the Internet and as many websites as possible that will allow you to post your business information and a link back to your homepage.

Once you've updated your information, you'll then need to make sure it stays up to date at all times. Keep the link to every directory and website that has your company listing and change your phone number or company location when necessary.

Be Social with Your Customers

Engaging with customers through social media is the best way to get repeat customers and to spread your company name to others in your community. Make sure to share all of your blog posts on social media and encourage others to share them as well by offering incentives. The better the content, the farther the content will reach.

Get Reviews

Last but not the least, always request that customers post reviews on sites such as Yellow Pages, Yelp and Google Plus. Not only will reviews help boost your ranking with search engines, but potential customers will also likely put more trust on a company that has positive reviews online.

Tuesday, June 30, 2015

Top Internet Marketing Tips Local Businesses Can Take Advantage Of

If you are the owner of a small business, you probably have figured out that making use of internet marketing in Naples, FL and other local areas is an effective way of attracting web traffic and regular customers. Here are the top five online marketing strategies for local businesses that marketing consultants, like Customer Finder Marketing, will recommend. Use Listings and Databases In terms of general search engine optimization, links back to your site on a variety of sources will increase your rank on both local and international levels. An effective way of getting links back to your site is to ensure that your business is up to date in local listings, such as and others. You should also make sure that your accurate information is included in data aggregators, such as Infogroup and Localeze. If the information on these sites is not accurate, contact the webmaster or submit a request to have the information changed.

Monday, June 15, 2015

Top Low-Cost Internet Marketing Methods

As a business owner, you’ve become aware that the Internet is the best tool there is for both advertisement and sales. However, without a clear strategy, it is easy for your business website to go unnoticed. One of the surefire ways to start getting ranked in the search engine results pages (SERP) is to consult with SEO marketing experts to design the best strategies using the online marketing tools available. Here are two social platforms to tap to boost your online presence.

Saturday, May 23, 2015

Learn about the Benefits of SEO for Naples Businesses of All Kinds

With so many businesses now using the internet to optimize their sales, it is important to keep up with the competition by updating your online marketing approach. Business owners in Naples, in particular, will enjoy significant gains with the help of local Naples SEO service providers. If you are not sure how your local business can benefit, consider some of the following advantages to keep in mind when you start browsing for the right professionals. To begin with, one of the most immediate effects of good SEO on your business is an increase in traffic and sales. The higher your website's position on the local search rankings, the greater your brand visibility will be. Customers will be able to find your business more quickly, which can give you a huge advantage over the competition. Once they visit your website, well-made content can speak for itself.

Monday, May 4, 2015

Continue to Stay Relevant Throughout 2015

Since the birth of the Internet, digital marketing has changed like the weather. Over the past few years, however, certain trends have taken the forefront and become semi-permanent points of focus for marketers. These trends will remain pertinent throughout the rest of 2015 and beyond. Making them part of any Internet marketing campaign will determine its success or failure.

  1. Mobile Optimization

The 21st century has been ruled by the obsession to reach greater heights of wireless connectivity. We want our cute kitty videos and we want them now. In 2015, all content must be created with the mobile user in mind.

  1. Content Marketing

"Content is King" has been the buzz-phrase for year. That fact will only become truer throughout 2015. Many companies are shifting their focus and funds from PPC and SEO and reinvesting into viral content that is social friendly.

Tuesday, April 21, 2015

Internet Marketing in Naples: Dangers of Unresolved Reputation Damage

It might seem like a farfetched idea that your small business will need online reputation management at some point. You are catering to a relatively small segment, after all, so why must you proactively market your brand and put out fires, so to speak, when you can count on your small but loyal customer base to support you? Keep in mind, however, that a stellar online reputation is a hallmark of effective internet marketing for Naples businesses. On the other hand, bad reviews about your services, a controversial social media post by your employee, or a poorly designed website can all lead to a subpar online presence that reflects poorly on your brand.

Monday, April 20, 2015

Why Make the Big Move to Florida

Last 2014, Florida officially became the 3rd largest state in terms of population, consequently bringing with it an increase in economic success. As a matter of fact, 16 companies recognized in the most recent Fortune 500 list are in Florida, including World Fuel Services (71), Clearwater’s Tech Data Corp (111), and St. Petersburgs Jabil Circuit (155), to name a few.

Aside from these corporate giants, many other small and medium-sized companies have moved their headquarters to Florida due to the big potential the state presents—a good tax structure, fair cost of living, a multicultural workforce, and good location.  In fact, since 2011, Florida has enjoyed a 65% increase in jobs, and 150% increase in capital investment.

Thursday, March 19, 2015

Naples Internet Marketing: How to Survive Google Algorithm Updates

With Google owning 67.6% of the search engine market share in the country, companies utilizing search engine optimization in their marketing mix would have to play by its rules in order to tap its significantly huge market base. Each Google algorithm update never fails to send internet-dependent businesses on the edge at the possibility of losing their hard-earned search engine ranking. In 2014, Google launched its latest algorithm: Pigeon. Job, real estate, insurance and movie industries were heavily affected by its introduction, experiencing a significant decline in Google Places Results. How is this so? Well, it turns out that Google Pigeon is designed to strengthen local search by narrowing the search results radius, all for the goal of providing a more optimized user experience, according to a Search Engine Land article.

Sunday, March 15, 2015

Essential Internet Marketing Services for Business

Any smart business owner today knows that he or she should invest in the best internet marketing services in order to stay ahead of the competition. There are many internet marketing services offered by just as many companies out there though, and if you are a small business, you would need to start with the most essential ones. This list will help put you on the right track:

Monday, March 2, 2015

Responsive Web Design in Naples FL Rises as the New Standard for SEO

In a Business 2 Community article, B2B marketing and web development expert Kara Jensen described responsive web design (RWD) as “the new standard” when it comes to search engine optimization (SEO) and professional web design, instead of just a passing trend. This is because of how Google recommends RWD. Google regularly publishes guidelines and best practices for web designers and developers. These guidelines matter when it comes to SEO because Google holds the largest percentage of online search—a whopping 67%, with the strongest contenders (Yahoo! and Bing) not even being close. So, if you are doing some internet marketing in Naples, it’s important to pay attention to what Google says.

Friday, February 20, 2015

Putting an End to Local Internet Marketing Myths

Advice From Customer Finder Marketing – Agency For Internet Marketing Naples FL

There are still local business owners who are either misinformed or have latched onto some myths related to internet marketing. Here are some of those notions that shouldn’t be bought into.

Myth #1: We Must Have Our Keyword in the Domain Name
For businesses just starting out, it may seem necessary. Having the keyword embedded in your domain name isn’t likely to become an advantage all that much, though. What matters more are the promotional activities that help achieve rankings.

Myth #2: We Have to Have Great Ratings/Reviews!
Averaged ratings are not a ranking factor in Google. It’s true that ratings and reviews can impact your business, but they don’t affect rankings. Just make reviews work for you and respond effectively to bad reviews.

Wednesday, January 21, 2015

How to Make Your Content Easier on the Eyes

To be honest, no one particularly enjoys reading seemingly endless blocks of text. You probably never enjoyed doing it in high school, and you probably don’t enjoy doing it now. Your readers may feel the exact same way.

Simply put, writing fantastic content isn’t worth anything if you make it difficult for readers to read what you’ve written. How do you make your blog entries easier on the eyes? Here are three tips you should try:

Tuesday, January 20, 2015

Naples SEO Tips: How to Write Content That Keeps Google Panda Happy

Simply put, you need to post high-quality content on top of your Naples SEO strategy if you want to land high up on the search engine results pages. This is much simpler than many people believe, but it does require a little more time on your part. Here are a few tips to help ensure you churn out the high-quality content that Google Panda loves to see: Write for Your Audience When writing content, always write for your audience first and foremost. Write about topics that pique their interest. Google monitors how long people stay on your website, as they believe that more time spent on your website means that readers are enjoying your content.

Tuesday, January 6, 2015

Know Ahead and Step up your Naples Internet Marketing Game this 2015

Changes in online marketing occur rapidly. Companies that offer web design in Naples, FL among other online marketing services have to keep up with these trends to maximize their clients’ budget and resources. In 2014, more companies shifted a significant portion of their budgets toward content marketing strategies such as blog posts, videos, social media, and other inbound marketing strategies as opposed to traditional methods such as TV, magazine, and print ads. Social media and mobile content are expected to occupy an increasingly important role, and that trend will continue in the years to come.