What Do These Internet Marketing Influence Engines Mean To My Business?

Presented by: Customer Finder Marketing









Now when it comes to search engines a lot of people think that Google is #1 in this category.

But there is another company that Google bought a few years ago called YouTube that is quickly becoming the #1 search engine war "influence engine" of choice for certain age groups of our population. Because of YouTube, it is now well-known that the best way to find out how to do something and get step-by-step visual training on how to do a task is to type in some related keywords to YouTube and select from several video choices on the topic that you're researching.

However it's not commonly known that there are more than 50 other key online locations that people use to find a business that they are seeking out. As a business owner, your company must be listed on these other online Internet locations to help Google and the other search engines rank your business above your competitors. This is the only way that your target audience of prospects and customers can find you on the Internet.

These search engines are becoming known as "Influence Engines" because the use of them is builds popularity and influence for businesses advertising online effectively.

The more "influence" a business has on the Internet, the easier it is to find this business when people search for keywords associated with your business, your products, or your services.

These types of special engines of influence include:

 

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  Online Business Directories specific to your region or metro area


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  Internet Business Directories like Superpages and Kudzu


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  Local Search Engines like Google Places, Yahoo! Merchant Circle, and Local


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  Social Networking Sites like Facebook, Twitter, YouTube, and Yelp!


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  Specific industry related directories particular to your business


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  Online Directory Assistance sites like 411.com

 

Now why do these influence engines matter to your business?

Well, because they can have an enormous impact on how easily people can find you online. When you get your business information listed on these Internet sites, you encourage your potential customers to post comments and reviews about your business. You will find that getting complementary and congratulatory reviews from your customers is one of the most rewarding things to you and your business for online marketing effectiveness.

This is because other people who are searching for information about her business will read these reviews and think that you have a great business, and they'd like to learn more about you and your business and what you have to offer.

If you thought to yourself that you have always wanted to do this to help your business, but you never knew how to get started, and you want more information contact our company, Customer Finder Marketing to get some expert online marketing advice and watch an online marketing video that explains all this. Thank You Business Owners! Brian B. Dawson Customer Finder Marketing Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media. Visit http://www.profit88.com/ to fill out a short survey about your business, and I will personally contact you to discuss what your marketing plan is for your business and see if what we do can help you. More information is available at our company site, Customer Finder Marketing.

The Use Of Mobile Marketing For Business Leads And Customers

Presented by: Customer Finder Marketing







Why Will Your Business Need Text Message Follow-Up Campaigns-Mobile Marketing?

This somewhat new form of online marketing is known as a mobile marketing, and you use mobile or cell phones to take advantage of this form of marketing. Some experts believe that this is a more intimate form of marketing compared to the e-mail marketing has been around for the past couple decades.

How significant is mobile marketing to your business?

Let's look at some statistics that may surprise you

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  91% of Americans now have mobile phones


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  90% of text messages are now read within one minute of receipt


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  People now send 152 billion mobile text messages each month

So it seems that people today are using text messaging as a prevalent form of communication. It's also known as "texting". We've all heard people say, "Well, just text me."

So as a business owner, if you know how to incorporate text messaging into your marketing plans, you have a big edge over those business owners who don't. Wouldn't it be great if you could cut through all the distractions that most people have in their lives and contact your prospects or customers on that hand held-gadget that they keep with them all the time? You know the one that they keep in their pockets, purses, in their cars, at their work desk, or even next to their bed.

This gadget is their mobile cell phone, of course!

Just think of it - your messages can be delivered to your prospects in a surefire and strategic way. If you have a slow night or month at your business, this can turn around, and instead you could have a big sales profit celebration.

This particular form of mobile marketing works best for prospects that need a product or service right away - almost on an emergency basis. Some of the business types that this would be appropriate for that come to mind are:

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  Restaurants can send text messages for daily menu specials or coupons or discounted drinks at the bar.


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  Schools can send text messages for announcements involving your children on a daily or weekly basis. For example, a snow day emergency has been declared and school is called off.


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  You decide to get a pizza on the drive home and you receive a text message with a discount coupon for pizza at your favorite pizza parlor.

These are just a few examples of how a business or organization can easily notify a large group of people to quickly broadcast some news, promotion, or important message that they want made known and be relatively certain that the message is read in a timely manner.

In these times in our world when we are becoming busier with our lives and our families, this little gadget and the power of mobile marketing seem to be just the thing needed to make our lives easier.

In coming years, it's been said that we will be using our mobile phones more and possibly not using our desktop computers much at all.

Another important point is when you have your website created; make sure that it can be viewed on a mobile phone easily. This is known as a "mobile ready" website.

Currently it is estimated that 20% of leads for business come from mobile phones.



In my opinion, this will increase dramatically in the coming years as we use our mobile phones for mobile marketing more each day to get the tasks accomplished that we strive to do each day for ourselves and our families.

Contact our company, Customer Finder Marketing for more information to see how you can incorporate mobile marketing using text messages for lead capture and follow-up into your marketing plan for your business: Text your name and email address to 727-258-2660. Or visit http://www.Profit88.com/ to fill out a short survey about your business, and I will personally contact you to find out what your marketing plan is for your business and see if what we do with mobile marketing is a fit for your business. Thank You Business Owners! Brian B. Dawson Customer Finder Marketing Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media on a monthly schedule. More information is available at our company site at CustomerFinderMarketing

How Can I Capture Leads Successfully For My Local Business Using The Internet?

Presented by: Customer Finder Marketing

The best way to capture leads for prospective customers online is to offer them something of value at a discount or for free. This offer must be important enough to them so that they want to get more information from you or use the item of value that you offer to them. If it is not important to them, they will ignore your offer and move onto another competitor to find something of value from them.

I would strongly recommend that you have a place on your website that the prospect can put their name and e-mail, and possibly even their cell phone in exchange for this item of value that you were going to give to them. If the customer is interested in your product or service and they get something of value for free or at a discount, they will be more likely to give you their contact information, such as her name and e-mail address. So they put in their name and e-mail address, and possibly their cell phone number and they get delivered to them your offer such as a coupon, a discount on the service, or some other valuable information that your business or you can provide to them.

They think this is a fair exchange and look forward to get more information from you about your business and what you have to offer. Now that they have supplied to you their name and e-mail and other contact information you can legally send them an e-mail and/or text message that delivers to them what you promised to send them when they supplied their contact information.

Everything seems fair so far, right?

So the prospect receives your "free gifts" and is becoming more interested in what else you have to offer them.

Now is where you really shine and you continue to send them e-mails or text messages explaining what your business has to offer to help them. The more valuable these messages are to the prospect, the more likely they will buy from you in the future. This is a good way to send out a newsletter on a regular basis, opportunities for discounts or coupons for your products or services that you have to offer, or announcing a special event that you are having at your business. Whatever you think would be interesting to your prospects could be sent to them.

They can also forward these messages to their friends and family who also may be interested in getting information about your company. This is all done with a couple of clicks and you have an even bigger prospect base that is getting your information about your business.

And of course perhaps their friends and family will contact you or stop in to your business to buy from your business as well.

The Internet marketing concept is really quite a miracle if you see it as a way to get in contact with one person, and this one person can send your messages on to whomever they know, and they may one day become a customer of your business.

You see, one person can communicate to anyone else in the world who has Internet access. So you may be making sales to people in foreign countries, without any extra work on your part.

I call this the invisible worldwide customer advertising method - because you just never know who might be your customer.

If you thought to yourself that you have always wanted to do this, but you never knew how to get started, or you didn't want to do the work to do it, contact us because this is what we do at Customer Finder Marketing. Invite us do a no-obligation business marketing analysis for your business so that you can capture leads successfully for your local business using the Internet! Thank You Business Owners! Brian B. Dawson Customer Finder Marketing Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media on a monthly schedule. More information is available at our company site http://www.CustomerFinderMarketing.com/.

Is There A Benefit To Using Paid Online Services Like Google AdWords?

Presented by Customer Finder Marketing



Another name for paid online advertising like Google AdWords is pay-per-click advertising. This type of advertising can certainly enhance your overall online marketing program. Your ads can be shown all over the Internet within a matter of a few minutes.

There are several other companies that provide paper click advertising besides Google. These other companies may be more beneficial for you to use instead of Google AdWords, however the final decision of which company to use will be based upon their uniqueness of your business and its characteristics and what you have to offer to your potential customers.

However I would suggest that you not rely on these ads exclusively. 

They only reach a certain segment of your potential market and they can be expensive if your marketing campaign for this type of advertising is not set up correctly.

So it's really important that you do a professional marketing analysis of your company with a qualified expert before you dive into this form of online marketing and advertising. That's one of the first steps that we start with when we do a marketing strategy session with a potential client.

It's always important to map out what your strategy is going to be for your marketing campaign, because if it's done correctly it will find customers that will want to do business with you and they will buy from you. But if it's not done correctly, it will cause you many headaches, frustration and a loss of huge potential amounts of income.

Before you spend money on any marketing campaign such as this, get an online marketing expert to help you research the best keywords or advertising targets to focus on for your ads to be the most effective and give you the highest return on your investment.

Also you might want to consider using Facebook ads. 

Depending on your type of business, Facebook ads work well if you are marketing to consumers, rather than advertising to other businesses. Although recently Facebook has made it possible for you as a business owner to add a business page to your Facebook account that you can use to promote your business. With Facebook you can target specific locations, demographics what people like, etc. that can't be targeted with other online paid ad services.

So your particular business may fit into a niche quite nicely with Facebook ads and you might reap handsome rewards for specifically targeted prospects who can't find your online promotions easily any other place on the Internet.

LinkedIn is another advertising channel that caters to professionals in business and you can cultivate rewarding relationships with other business owners for business-to-business opportunities.

Let us help you determine the best and most affordable way to integrate the benefits of paid advertising into your online marketing plan today. Visit http://www.Profit88.com/ to fill out a short survey about your business, and I will personally contact you to discuss what your marketing plan is for your business and see if what we do can help you.  Thank You Business Owners, Brian B. Dawson Customer Finder Marketing Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media on a monthly schedule. For more information, visit http://www.CustomerFinderMarketing.com/