Internet Marketing Tips For Your Business - Use Facebook To Reach Social Media Prospects

As you know, today Facebook is one of the leading places where people correspond with each other on the Internet. As a result, you can capitalize on this communication movement to promote your products and services for your business.

Like anything else there are certain rules or best practices and tips that will make this task easier for you.

Here are some basic steps to consider when you use Facebook to promote your business.

1. Establish Facebook Presence

Currently on Facebook you can have a fan page which can be used as your business page - or fan page as it's sometimes called. And you can also have a profile page which would be used to post information of a more personal nature about yourself.

One particular rule of thumb would be to post 80% of business posts on your business page with 20% personal posts for this page. And for your personal profile page, post information to the opposite of these percentages.

In this way people going to your personal profile page will find out more personal information about you and people going to your business page will find out more information about your business.

Facebook makes changes from time to time about these pages and the rules regulating these pages. So the recommendations noted here may change as time goes on.

it is important to brand your Facebook fan page as much as possible so that when people come upon your page they can easily recognize what you are all about as a business and what you have to offer. This will give them instant recognition of your "brand" which could be your business purpose, mission, business fulfillment strategy, or business personal relations target achievement, etc.

Optimize Your Profile

In this regard, it's important to optimize your profile - give information about you and your business so that people can easily find out about what you have to offer in your products and services of your business.

Website Link

Be sure that you put your website(s) links in this profile so that people can easily go to your website to find out more about you and your business. A tip here is to put your website in "camel case" format. An example of this would be is: "http://www.YourDomain.com" where the Y and the D are capitalized. This makes it easier to read your website domain, and people will more readily click on it or visit it.

Lead Capture/Welcome Tab

It is also important to build a lead capture or a welcome tab so that people will "Like" your page. After they have liked your page they will receive notification of future postings on your page. In this way they will be able to keep up-to-date with the information that you are posting all in your Facebook site.

It is a good idea here to give people who "Like" your page something of value that they will find enticing and rewarding once they receive it.

With all this done, you have set up the basics for establishing your Internet presence with your Facebook site.

The next step will be to add updates to your site so that you can get more people to participate using your site and thereby be directed to your business linked websites so they can find out more about how to buy your products and services.

2. Post Updates

Now when you post updates to your site, you want them to be newsworthy and about your business or your industry that you are promoting. This will give information to people about your business or industry and prompt them to find more information out about you or your business by clicking on a link which would take them to your business website directly.

In this way, with this linking strategy, you can also send them to articles or videos you have produced about your business products or services. Another great way to direct people on your Facebook page would be to post a link that they can click on to go to these particular sites and read more about you or watch a video that describes more in detail what you are promoting.

Done correctly, they will find this both refreshing and rewarding and they will eventually become customers for you. and they will become influencers to their friends. They will refer their friends to your Facebook page or your website.

3. Friend Influencers

Since Facebook is a very social Internet platform and people discuss all kinds of things on it, certain people are very influential in their Internet presence already. Is a good idea to "friend" these people and endeavor to be "friended" back by them. This is because they have influential friends in their group or they are part of other groups that have influential buyers in them who will want to buy from your business or company.

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Use Podcasts To Reach Business Prospects

 

The use of the podcast (an Internet channel used to communicate information) to effectively reach a sector of a business market is being used more and more today. People have decided more every day that they want to be a part of a specialized newscast that gives them information on specific topics that they have interest in. Podcasting is a great way to give information to a specific group of subscribers in the form of video, audio, or PDF files.

A podcast is very similar to a station such as a radio station or TV station. As additional postings of videos or audio, or even written text is added to the podcast channel, the subscriber receives these additional postings when they are posted on an ongoing basis.

In this way these podcasts act as a favorite radio station or TV program series that people are accustomed to have available to themselves so they get the information they desire. If this information is about your business products or services this is all the better for you and your business.

Many business owners say that their podcast subscribers are their best customers. This is because the very best information about the business is put in these subscriptions. The business owner will deliver very personal information in a podcast about their business, and explain and demonstrate exactly what they have to offer to buyers using this podcast method.

1. Establish Podcast Presence

First, you need to set up a podcast channel so that you can broadcast messages to subscribers. There are several forms of software on the market to help you create a podcast channel.

Next, you need to establish podcast directory accounts and these accounts will forward your podcast message throughout their directories to their subscribers thereby building a widening base of potential prospects to your business.

2.Create Podcast Channel

When a podcast channel is created it should be submitted to iTunes and to several authoritative and respected podcast directories.

Of particular note here is the fact that iTunes subscribers are accustomed to buying products and services online, and do so on a regular basis. Their credit card is on file with the iTunes directory so that they can buy something with just a click.

This is good news for you because they are used to buying products and services online. If you have a product or service that can be sold online, you will find that your iTunes podcast subscribers will give you the best conversions to sales of all of your prospects.

There are companies you can find on the Internet that will create podcast channels and submit information to the podcast directories to post information about your business.

3. Submit Postings To Podcast Directories

Now once you have your podcast channel created, it's time to produce your video, or produce your audio presentation, or write your article and submit them to all of the best podcast directories.

And once they are submitted, the information will get to the subscribers in these directories that you want to eventually come to your site, learn more about your business, and buy your products and services.

For further explanation about these tips and to find more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing

Internet Marketing Tips For Your Business - Use YouTube To Reach Social Media Prospects

 

When it comes to Internet marketing tips for your business to get the most customers for your business, one of the best ways to get your message out on the Internet today is to use the second largest search engine on the planet. This search engine is YouTube. Google bought YouTube a few years ago. So combined, Google and YouTube still dominate the search engine arena on the Internet.

YouTube is now considered to be a major social media component to Internet advertising since it has features now available to interact with other Internet users similar to other social media components such as Facebook and Twitter and LinkedIn.

So how do you use YouTube in the most optimal way to get more customers for your business?

Well you have to do the following:

1. Establish Internet Presence For Your Business

First, you would decide how you want to establish or brand your business online.

Do you want to establish it by:

• 
  your business name - Sure Flow Plumbing


• 
  your name - John Smith, Plumber


• 
  the products or services your business provides in your local area - San Diego Plumbing

As a local business owner, if more people in your area know you by your business name, then you would use your business name for this online presence. On the other hand, if most people in your town know you by your name, you could use your name for this purpose.

Many times business owners have advertised on TV or radio and have established a brand already of some sort. This previous advertising could be used as a branding springboard to further promote what has been established from previous advertising methods.

2. Set Up Customized Graphic Background For Branding

Set up and customize your YouTube graphic background on your YouTube channel. There are many places you can find on the Internet to get a graphic artist to make this branded graphic background for your name or your business name that you decided on in step 1.

Keep this graphic background consistent with all of your Internet media channels such as Facebook, and Twitter, YouTube, and even your websites. In this way people will recognize you not only by your name, your business, but also your branded graphics on your sites.

3. Optimize Channel - General Description With Keywords, Website Link(s), Targeted Channel Tags

Optimize your YouTube channel by writing a general description using the keywords that are appropriate to what you want to promote as a niche for your business. Also provide a link so that people can be directed to your website pages. In this way, they will be able to find your products and services and buy them from you more easily.

Also have targeted channel tags - keywords selected - so the YouTube search engine can direct people to find your information you've displayed on YouTube - mainly your videos that you produced about your products or services.

4. Publish Videos - Professional Quality Information Videos, Answers To Questions Videos, Testimonial Videos

Now you have your YouTube channel set up correctly to attract potential prospects and customers to your channel by the use of your name or business name, background graphics, and specific keywords about your business. Next, it's time to produce and publish videos about your business.

The best videos are those which attract attention of potential customers. Typically people want to get answers to questions when they go to YouTube to watch videos. So if you can answer the questions that most people ask about your business, you will be seen as an authority or an expert in this area of your business. If you can answer these questions in the form of a video, this is an even better way to communicate to them!

Sometimes people also like to watch testimonial videos to see what other people say about your products or services. So you might want to have some of your customers give a testimonial video on how well they liked doing business with you and what they liked about you and your business.

Another way to show people about your products or services would be to shoot a video of you demonstrating or performing a task on how your product or service works.

5. Add Friends And Subscribers To Your Channel

Now you are ready to add more friends and subscribers to your channel so that more people see your videos and the information about your business. One of the best ways to do that is to invite other YouTube users to become a friend of your channel and/or to subscribe to your channel. Once someone has subscribed to your channel, every time you produce a new video or post a bulletin about your business, they will be notified in an e-mail sent to them.

Once you build a list of friends and subscribers you can periodically send them information about your business. These may be coupons, special offers, new information, links to other pages that you want them to see, and much more!

For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.

Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,

Brian B Dawson

Customer Finder™ Marketing