Thursday, March 17, 2016

Brand Optimization Tips for Success: Is Your Website Mobile-Ready?

The growth of mobile can no longer be ignored—every website needs to shift towards it. In April 2015, Google installed an update that required sites to ensure that their pages are mobile-compatible. Considering the importance of a website to a business, it’s only logical that you take the necessary steps to ensure your website’s mobile-friendliness. The fact is, if your site isn’t optimized for mobile, you’re ultimately losing profit.

Thursday, March 10, 2016

What Brand? The Power of Brand Optimization for a Thriving Business

Your brand is everything in business. It is more than your name or your company logo. Your brand is how customers identify you. By this definition, brand optimization refers to the process by which you connect different elements of your business to build a cohesive, recognizable brand that customers will trust.

Monday, February 15, 2016

No-Sweat Guide To Optimizing Your Brand

When you start a business, you are also starting a brand that defines your business. That brand is created through your company values and your marketing efforts.

Thursday, January 21, 2016

Building a Brand: Learning the Basic Strategies of Brand Optimization

A brand is anything that creates visual recognition with your target audience. Most of the time, a brand will be the name of a business, although it can also be a single person, as is often the case with many celebrities. Brand optimization refers to any steps taken to position your brand in a way that connects with a specific audience.