Friday, November 14, 2014

New Booster: Naples Internet Marketing Expert Offers Google Video Ads

When it comes to internet marketing for Naples companies, there’s a fairly new way to get ahead of the competition when it comes to getting more online exposure: Google Video Ads. What happens when you put up a Google Video Ad is that your company video is shown on YouTube as a pre-roll, or something that plays before the actual video that the person searched for. Another way it works is when a visitor searches for something on YouTube and it matches your video, your video will be among the top results. Finally, you can also opt for a Google AdWords campaign wherein every time someone clicks on the ad, they get redirected to your video in YouTube.

Monday, November 10, 2014

The Two Commandments of Advertising

Here is a bit of news that we came ran across as it applies to our internet marketing in Naples FL for our clients.

As much as that Big Mac on TV looks tasty, chances are, you won't get it in that form. With a bit of photo editing magic, any "deflated" foodstuff can look good for advertisement. The Federal Trade Commission (FTC) is clear on the matter: "Advertising must tell the truth and not mislead customers." Yet, for some reason, fast food joints keep finding ways to go around the roadblock.

As to the legality of these ads, it's a story for another time. However, you definitely would want to show customers what they would be buying from you, regardless of appearance. If you don't get in trouble with the law, you probably will with your customers. Compared to law, where due process can take weeks or months, zero customers have an immediate effect.

Then again, perhaps imagery should be the least of your worries in this case. If past lawsuits are anything to go by, consumers are more concerned about claims. The FTC is clear on this matter, too: "In addition, claims must be substantiated." Activia touted its "clinically-proven" benefits, only to pay $45 million in damages for it.

Whether or not you're in the food business, always follow the FTC's two commandments of advertising: Be honest and be accurate.

At Customer Finder Marketing, when it comes to marketing and advertising, Brian Dawson CEO of his advertising and marketing agency in Naples FL, that specializes in Internet Marketing for Naples and throughout the United States makes the comment - “Wouldn’t it be great if everyone today was more truthful – not only in marketing and advertising, but in all facets of daily living, finance, and even government?

Give us a call at (239) 331-7055 and get a complimentary consultation from us to find out if we can help you with your internet marketing for your company.