Monday, July 10, 2017

Looking to Improve Your SEO? Ask an SEO Company About These Top Trends Today



In today’s competitive online world, visibility to your target market matters. There are more online searches being conducted on a regular basis today than you can ever imagine, and this is exactly what you must capitalize on. You need to have a high ranking across all relevant searches. That is why you need search engine optimization or SEO.

SEO is an online marketing strategy that allows you to appear across various search results the moment a user enters a keyword that is relevant to your product, service or brand. This should matter to you a great deal since 93 percent of all online experiences tend to begin with a search. That means, if you can position yourself well among search results, there is a good chance that the user will see you and choose to visit your website.

That said, a number of trends deserve your awareness when it comes to SEO. Capitalizing on them can help deliver more traffic to your website almost instantaneously. Read more from this article: http://bit.ly/2uxV2Sn

Monday, July 3, 2017

The Best Tips to Follow When It Comes to Creating a Web Design that Grows Your Audience



In the online world, your business is pretty much only as good as your website. Even if you are just a small operation, you need a good website to reach your digital customer market. It’s a place where potential customers can easily enter to learn more about your brand. At the same time, it’s also a place where you can actually increase revenues.

Most Americans Are Already Online

Perhaps one of the most compelling reasons to maintain a topnotch website is the proliferation of online consumers over recent years. According to research, 87 percent of Americans go online at some point every day. When they do, they aren’t just reading the news or gossip columns. They are also spending a lot of time researching products and services that pique their interests. Furthermore, 79 percent of Americans now shop online, so an ecommerce website that accommodates mobile devices stands a lot to gain for your bottomline. Read more from this article: http://bit.ly/2teqPE6

Monday, June 26, 2017

An SEO Company Offers Tips on Nabbing the Most Coveted ‘Position Zero’ in Rankings



In pursuit of better user experience, tech giant Google are now featuring special snippet blocks at the top of search results page (SERP). The featured snippet usually contains a summary of the answer the user has been looking for, which was extracted from a specific webpage plus a link to that page.

Because the featured snippet essentially outranks the first link given in SERPs, it’s aptly named by marketing experts as ‘position zero’.

Benefits of Grabbing the ‘Position Zero’ Spot

Since featured snippets directly answers the user’s inquiry, one might think that it could negatively affect the click-through-rate (CTR) of the webpage from which that answer was extracted. However, the obvious increase in visibility can lead to a significantly higher CTR at 8% and a whopping 677% improvement on organic revenue. Read more from this article: http://bit.ly/2teeWhe

Thursday, June 22, 2017

Implementing SEO and Other Digital Marketing Practices for Better Online Performance

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One of the best things about being online is that there’s always a surprising change going on. The platform is just so dynamic that you simply can’t afford to be complacent and remain static. Today, specifically, you can expect some more differences in how you should implement your SEO and other digital marketing practices. Here are some helpful tips to further improve your online presence, and hopefully be able to convert your online success to actual sales.

Maximize “Rich Answers”

In today’s digital age, it’s not just enough for you to optimize content to draw in site visitors. Instead, you should prioritize optimizing “Rich Answers.” Basically, these are what appear on the search engine page serving as a short description (aka meta description) of what’s in the actual link.

This is important because you want to be able to immediately show the searcher that you have what they are looking for. It’s not as blown up yet as a concept compared to the current trend of prioritizing content optimization, but the trend, as the numbers in research show, is certainly pointing to an increase soon enough. Read more from this article: http://bit.ly/2vA0LoC

Wednesday, June 21, 2017

How Having Good Web Design can Impact the Success of Your Business

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If you’re not paying as much attention to your website and its contents, it’s about time that you do. Establishing a credible online presence is crucial in achieving success both in the virtual realm and out in the real world.

Because most consumers today spend a great deal of time online, whether through their desktops or mobile devices, what is crucial to note is that they can easily be approached through these platforms. What makes today’s market highly interesting is that whether the consumers are online or offline, there is a way for businesses to deliver their message and promote their brands.

The website is one such avenue for you to introduce your business and what you can do for them. To make this an efficient avenue, however, you must be mindful of your web design and layout. Read more from this article: http://bit.ly/2vzybDP

Tuesday, June 20, 2017

How to Make Your Business Web Design a Stand Out on the World Wide Web

With so many brands and products easily available online, it usually doesn’t take long before you find a competitor. It’s part and parcel of entrepreneurship and something that you should be able to anticipate.

When it comes to presenting your brand online to your target market and the general public at large, you should be most concerned about web design and content. Here are some helpful tips to improve your online presence and leave a good impression.

Upgrade Your Layout

Scroll design for websites have been really popular among designers in the past couple of years. It’s easy, intuitive, and gives the layout a more uniform and organized look. For 2017, however, industry experts are looking forward to a layout that is going to incorporate a bit more fun and dynamism in its movement. Read more from this article: http://bit.ly/2uygcjv

Tuesday, June 13, 2017

Focus on the User Experience to Gain Better SEO



There seems to be this overwhelming need in the world to be number one at everything. Especially as a business, you want to be number one because you want to be noticed. But the lines often get blurred as to how to get there.

When it comes to SEO, it’s tempting to try to figure out the Google algorithm and cheat your way through the ranks. However, Google is becoming smarter and smarter at weeding out the cheats and only allows the actual best of the best (sans cheating the system) to make their top ranks. As you follow the algorithms rather than try to cheat them, you will find yourself at the top and able to stay there.

Penguin and Panda


Penguin and Panda are the names of the two algorithms that Google uses to flush through the sites that are trying to cheat the system. Read more from this article: http://bit.ly/2tjmv76