Tuesday, October 18, 2011

Internet Marketing Tips For Your Business - Get Your Business Profiles in Key Online Directories


 





When it comes to the number of ways to use Internet marketing to make your practice grow, there are major steps to make this happen so it is profitable for your business.



It is quite important to do this step in order to get the best results.



Get Your Business Profiles in Key Online Directories



When you want increase your Internet web presence, be sure that you have your business profile information listed on the key online directories for your area. There are about 30 of them that are important, and you should be concerned about these directories because they will direct people who are searching for you to your company website.



Some of the more important directories that searchers use frequently are the following: Google Places,Yahoo! Local, Bing Local, Yelp!, Merchant Circle, SuperPages, and 25 more...



Now when you enter all of your business information to each of these directories, it is very time-consuming and very tedious. I can tell you this from experience since I have done this many times for our clients. Fortunately there is now an automated tool that makes this much easier than doing it the way that I used to do it in the past.



Your business information also needs to be added to key online directory profiles systematically over a period of time to get the best results.



It takes the search engines a few weeks to coordinate all of this information from the different directories. If you submit information in error when you submit the information to the directories, it takes even longer and your site may not be listed very highly, if at all in the rankings on the Internet because of incorrect information being listed.



The second important part of getting your business profiles noticed is all about customer reviews.



It's important to have your customers write reviews for you and post them online in these directories. Then other people can read the good results that they received when doing business with you.



There is one caution about these reviews. Some people can also write negative reviews about your business. This might be good to get you noticed, however you may not want this sort of attention.



The need for the management of reviews that people post about your business has evolved into something known asreputation management for business owners and it is advisable to manage properly what customers are saying about you and your business. There is an option available for you now when you receive a good review or a bad review, you can immediately contact the customer and either congratulate them for writing a good review, or try to handle them about the bad review that they wrote about your business. You don't have to find out about the review many months later, and after considerable damage could be done to your repetition by that time.



There is also a diagnostic tool can be used to determine the Internet influence and presence of your business online compared to your competitors. This is a quite useful tool because it shows the strong areas and the deficiencies on how a business rates online with all of these key online directories. This Internet influence calculation tool gives a score for the business being tested between zero and 100. The score of your competitor can also be tested, as this is sometimes useful to see where your competitor is deficient in their online web presence.



It also maps out what tasks need to be done to better the Internet web presence score for the business owner.



For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information.



Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following information.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found athttp://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors.



We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you! Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners,



Brian B Dawson

Customer Finder™ Marketing




Thursday, October 6, 2011

Internet Marketing Tips For Your Business - Automatic Follow-Up Systems For Business Customers


 





Today, automatic follow-up systems are essential when advertising or marketing online for your business.



An automatic follow-up system is composed of e-mail, mobile text messages, voice-mail messages, direct mail -- postcards, sales letters, or gifts.



This automatic follow-up system is the preferred marketing system for most businesses today for these reasons:





  1. It is automated so that the prospects you are trying to reach are actually contacted and not forgotten.





  2. The system can be set up to deliver messages in advance for many months into the future.





  3. Prospects can receive and interact with the system messages at their own convenience.





  4. You can repeat a particular promotional message over time so that the prospect can grasp and appreciate the information more fully that you are sending to them.





  5. With the system they are more likely to buy from you since you are communicating with them on their terms.





Mobile Text Messages



Communication is going toward mobile interaction more and more with the advent of the increasing number of mobile phones. This is one device that people usually have within 3 feet of them at all times. Therefore they are ready to communicate with these devices and your messages to a greater extent of time.



Text messages are usually read far more readily than e-mail messages today. Another form of communication superior to text may be forthcoming in the future, but for now text has seemed to become the most popular and convenient form of communication.



E-mail



E-mail is a preferred method of communication when the message is somewhat lengthy and too long for text messages. Here's the trick with this. You can text a prospect a message that you have e-mailed them something important that is valuable and of interest to them. This will remind them to check their e-mail and see your message.



Sending both a text and e-mail message appears give you the best chance to get your message across to your prospects.



Voice-Mail



The best form of voice-mail is one that goes directly to the phone voice-mail without the phone ringing. This allows the prospect to hear the voice-mail message at their convenience without disturbing them when the phone rings. Most people don't want to be interrupted when they're busy doing something else than answering a phone. I think everyone can relate to this!



Direct Mail



The best ways to use direct mail -- whether you are sending a postcard, a letter, or gift - is to send it after you have already made contact with the prospect. You may have made contact with this prospect by these earlier methods noted in this article such as e-mail, mobile text messages, or voice-mail. Direct-mail usually more expensive to send. So it is always better when the prospect has had contact with you previously and they are more likely to readily accept your direct-mail communication when you send it.



The important thing is that you periodically let your prospects know who you are, where you are, and what you have to offer that would be of value to them. When you send messages to your prospects in this way they will appreciate it, and they will eventually buy from you.



And don't forget about those valuable referrals that they can give you once they become satisfied customers. Then of course, you would send messages to these referrals and turn these referrals into eventual customers as well.



For more ways Internet marketing can make your business or practice grow, see the resource box at the bottom of this article to get more information. Finally, the internet marketing scene is constantly changing - so what worked in the past may not work well now. To get the most up to date information on the best way to advertise and market your business, see the following.



This article is a part of a series of articles on "Internet Marketing For Your Business" which can be found at http://www.CustomerFinderMarketing.com/blog/. Find out how to get your website to convert people who search online to buy from you. Request a business web presence analysis score for your business to see how you rank in relation to your competitors. We have specialized online marketing tools to boost your business web presence ahead of your competitors. When this happens, more people will buy from you!



Visit http://www.Profit88.com to request this analysis report at no charge to you!



Thank You Business Owners!



Brian B. Dawson

Customer Finder™ Marketing