Tuesday, April 21, 2015

Internet Marketing in Naples: Dangers of Unresolved Reputation Damage

It might seem like a farfetched idea that your small business will need online reputation management at some point. You are catering to a relatively small segment, after all, so why must you proactively market your brand and put out fires, so to speak, when you can count on your small but loyal customer base to support you? Keep in mind, however, that a stellar online reputation is a hallmark of effective internet marketing for Naples businesses. On the other hand, bad reviews about your services, a controversial social media post by your employee, or a poorly designed website can all lead to a subpar online presence that reflects poorly on your brand.

Monday, April 20, 2015

Why Make the Big Move to Florida

Last 2014, Florida officially became the 3rd largest state in terms of population, consequently bringing with it an increase in economic success. As a matter of fact, 16 companies recognized in the most recent Fortune 500 list are in Florida, including World Fuel Services (71), Clearwater’s Tech Data Corp (111), and St. Petersburgs Jabil Circuit (155), to name a few.

Aside from these corporate giants, many other small and medium-sized companies have moved their headquarters to Florida due to the big potential the state presents—a good tax structure, fair cost of living, a multicultural workforce, and good location.  In fact, since 2011, Florida has enjoyed a 65% increase in jobs, and 150% increase in capital investment.