Tuesday, October 24, 2017

Top SEO Mistakes That Businesses Should Avoid at All Costs


These days, the internet functions as the world’s biggest directory. And good search engine optimization (SEO) ensures that when people look for companies in your industry, your business is at the top of search results.

For those new to SEO, however, be sure to avoid these pitfalls if you want to keep your search rankings healthy.

Choosing Overly Broad Keywords

Keywords are the bread and butter of search engine optimization, which is why you need to choose the most relevant ones for your business. However, don’t go for generic keywords such as pet store—every company under that category is already optimizing for those. Rather, think of how potential customers realistically search online. For instance they might use modifiers such as location or use terms such as “organic pet food” to further refine their searches. If you can anticipate their search behavior, they’re more likely to find your business. Read more from this article: http://bit.ly/2h1LVl2

Monday, October 23, 2017

Web Design Firm Shares Interesting Facts About Mobile Internet Usage


A decade ago, browsing the internet meant sitting down in front of your PC and opening a web browser. Then the iPhone launched, and a deluge of internet-capable mobile devices followed. These include smartphones with ever-expanding screen sizes, as well tablets that function as media consumption devices and double as a second “mini” computer.

This drastic shift to all things digital means businesses need to adjust their marketing strategy to match prevailing consumer behaviors. For many companies, the first and most important step to being digital-ready is to update their websites. These data should give you more than enough reason to finally take the leap and invest in a mobile-ready site.

80% of Internet Users Own a Smartphone

It used to be that smartphones are status symbols. Thanks to a proliferation of manufacturers, however, you can now find an internet-ready phone at all price points. As such, everyone—from your teenager to your grandma—now has access to a smartphone. In fact, as of 2015 80% of all internet users own a smartphone, and you can only expect that number to grow bigger. This also means that for a vast majority of your customers, online will be their first touchpoint with your company. Read more from this article: http://bit.ly/2zxpOd3

Tuesday, October 10, 2017

Wondering if You Need Some SEO Assistance? These Signs Tell You When to Contact an SEO Company


Owning a website and keeping it updated remains a good business practice. However, you cannot harness its full potential if you don’t know how to perform effective search engine optimization or SEO. Since 93 percent of all online experiences begin with a search, it makes sense to make sure your business’ website ranks high across the board of various search engine results.

Unfortunately, some businesses struggle with mastering SEO on their own. They can benefit from a professional SEO company. Does this sound like you? To find out, heed the following common signs that you badly need the assistance of an SEO expert.

You Are Not Getting Much Traffic

Your business website serves as a digital extension of your physical store. Hence, you can benefit greatly by luring a lot of traffic. The more users that check out your website, the greater the chances for achieving online sales. Read more from this article: http://bit.ly/2zDLXHq

Friday, October 6, 2017

Does Your Business Website Need an Infusion? Incorporate These Web Design Features


Today, business websites need more than just good content and images to compete. Obtaining an edge in the market means applying particular web design features in your site that help generate more traffic and promote visibility. What are these features? Consider the following.

Social Share and Follow Buttons

When you feature useful content on your website, you should be able to share it. Enter social share and follow buttons into the equation. You can situate them on top or below your content so that a user can readily click on them and share your content with everyone in their social network. Meanwhile, follow buttons allow them to stay updated with any new, useful content you post. Read more from this article: http://bit.ly/2zD5jMO

Wednesday, September 13, 2017

Want Your Business to Get Better at SEO? Listen to These Tips from an Experienced SEO Company


If you want your target market to pay attention to your brand online, you have to take a closer look at what matters to them most: search. As much as 93 percent of all online experiences actually begin with a search. That means if you want to gain maximum exposure, you need to be able to practice search engine optimization well.

Here are some practical tips from an SEO company that you can rely on.

Optimize for Search in Voice Formats for Different Platforms

Today’s users are no longer just typing in keywords to get information. Instead, they may also be conducting their search with the assistance of Google Home or Alexa. These are smart speakers that also essentially serve as assistants. By giving them a voice command, the user can ask them to look up a subject online. Then all they have to do is go over the search results. Read more from this article: http://bit.ly/2yfAW17

Tuesday, September 12, 2017

Regular Updates of SEO Strategies Is Key to an Effective Business Website


With Google practically introducing over 500 algorithm tweaks per year, it is quite foolish for anyone to think that a single SEO strategy will remain effective forever. Thus, for business owners to stay on top, they would need to make sure that their SEO is regularly updated to accommodate all the little changes those algorithm tweaks had introduced to the system.

How Often Should You Update Your SEO?

Companies who’ve hired a reputable digital marketing company to monitor their SEO strategies, can expect any changes in the algorithm will be constantly monitored. However, it will be quite impractical to update the different elements of your SEO as soon as an algorithm change is recorded. Read more from this article: http://bit.ly/2g9epZq

Wednesday, September 6, 2017

Failing to Understand Web Design Tops List of Why Most Small Businesses Still Lack a Website

To build an empire, you need to accept risks and be willing to learn everything you can to reach your personal goals. Despite the fact that business owners carry a reputation of being risk takers, many of them are hardly convinced that they need to create and manage their own website to improve their profit margins. Indeed, only 14 percent of small business owners believe that creating a company website will help expand their business.

Why the snub? These business owners just don’t understand how a clever web design works.

The Rise of eCommerce and Why Lacking a Website Can Harm Your Business

If you study the latest surveys, you will learn that almost half of small businesses don’t maintain a website. This is surprising, considering that the 20th century marked the dawn of the digital age. Today, it is rare to find a single person that doesn’t know how the internet works or doesn’t own a mobile-friendly design for internet browsers on the move. Read more from this article: http://bit.ly/2garwtk

Friday, September 1, 2017

Look for These Indicators to Determine Whether Your Web Design is Producing Results


Despite consumers' dependency on digital access to all markets, it’s quite surprising to learn that ahuge chunk of small business owners still feel that they don’t need a company website to succeed. In fact, only 13 percent of adult Americans refuse any internet connection at all.

The reason for a business to connect is obvious, which is why over 644 million websites live in the cyberworld. Unfortunately, however, not all businesses operating a website know what to do about measuring their sites' effectiveness after entering the digital arena. A business only scratches its head and asks: How does one design a website that garners attention among hundreds of millions of others?

Even those businesses with some basic knowledge in HTML and web design encounter difficulty achieving a top rank on the search engine results page. Furthermore, should you somehow snag a spot on the first page of results, you gain no assurance of those visitors staying on your site long enough to interact with it or, more importantly, transact. Read more from this article: http://bit.ly/2g8OXTG

Wednesday, August 30, 2017

The Pillars of an Effective SEO Marketing Campaign Rest on Three Cornerstones


Even with all the digital marketing tools available in the market, search engine optimization or SEO remains the most popular and most effective in boosting sales of small and local businesses. However, as cliché as it might sound, not all SEO strategies are created equal. Some outmuscle others. In fact, several changes in search engine algorithms relegate many past SEO strategies moot and in the end, costly to your business.

Because of search engines’ tendency to update and improve their respective algorithms, it is hard to pinpoint exactly what makes an SEO strategy effective from one moment to the next. Old SEO tactics, once considered savvy (e.g., keyword density) now conflict with rating formulas engineered into today’s major search engines.

Hurdling these new algorithm obstacles, however, does not necessarily require a complete overhaul, but only some modifications of old practices. Take heed of some of the following tweaks necessary to keep up with the Joneses of search engines. Read more from this article: http://bit.ly/2ztk0lo

Wednesday, August 23, 2017

Outdated Web Design Hurts Your Business More Than You Think It Does


It’s no secret that a little more than half of all shoppers complete their transactions online. Subsequently, it’s foolish for any business to forego the creation of their own company website. But the urgency extends far beyond simply posting a website. Web design and management must meet the grade to convert visitors to customers.

Website Plus

The quality of your business’ website becomes an obvious factor when you consider that over 660 million commercial websites (and still counting) swim in the cyber ocean. Moreover, they covet exactly what you are coveting: a listing in the top tier of search engine results. Enter web design, which is very crucial to making your business successful.

However, creating an eye-pleasing site and just leaving it on the shelf is not enough. Just like a business’ inventory, your web design needs to be regularly updated and polished to keep up with the changing times—most specifically in regard to the ever-changing algorithms of search engine giants like Google. Read more from this article: http://bit.ly/2zebG8y

Monday, August 14, 2017

Web Design Tips to Maximize the Efficiency of Your Company’s Official Website



When presenting your company online, you want to put your best foot forward, just as you would when marketing your brand in the real world. You need a website that offers both aesthetics and functionality.

When it comes to web design, there are certain elements you need to enhance to obtain the benefits from it. You don’t have to take it on by yourself, though. A professional web design company can help you execute those creative ideas of yours in the most fitting way possible.

Color Matters


A juvenile mistake website owners usually make is in the selection of colors. Sometimes they get so caught up trying to decorate their website that they end up with a confusing, even poorly matched, set of colors. Colors are there not just to make the site more pleasing to the eye, but also to evoke certain emotions that can influence the target market’s shopping behavior. Read more from this blog. http://bit.ly/2uNwbLb

Why You Should Take Web Design Seriously to Improve the Vitality of Your Business



Promoting your business online is just as important as marketing it on the ground. In fact, some even argue that in today’s virtual world, when practically everyone wields a mobile device, it makes tremendous business sense for companies to invest in digital marketing services that effectively respond to mobile platforms.

The importance of this type of digital presence is undeniable, given how the global use of mobile devices already surpasses the use of desktop and notebooks. If a business is not responding to this mobile surge, it’s not maximizing its reach or expanding its customer base online. To optimize your site’s effectiveness, size up all facets of your site. Read more from this blog. http://bit.ly/2vluYar

Wednesday, August 9, 2017

Working with An SEO Company and How It can Help Improve Your Business



Most companies, especially the young start-ups, are hesitant to invest in an SEO company believing that hiring one is a want more than a need. A seasoned entrepreneur, however, would have a much greater appreciation for ensuring the implementation of good SEO practices.
It can be rather technical and it could take up a great deal of effort, but once you reap the rewards, you will find that hiring a pro is worth it. It’s not just the economic benefits that you can look forward to when you hire a professional SEO company, but a whole lot of other advantages that can propel your business to success for the long haul.

Cost-Efficiency

If it’s practical economy you want, that’s what you’re going to get with SEO. Sure, other online marketing strategies can yield tangible benefits faster, such as pay-per-click ads (PPC) and social media marketing, but at the end of the day, it is your visibility and accessibility that will matter to your consumers. Read more on this article. http://bit.ly/2v6MZrT

Assess Your Online Presence, Its SEO, and Enlist a Pro to Expand Your Bottom Line



Are you puzzled about why your product or service is not performing well in the marketplace, despite its proven effectiveness and excellence? Perhaps your digital marketing strategy is not sound. It may be time to reassess it.

It’s not enough for your business to establish an online presence: You need to include elements online that attract the attention of your target audience. Adopt a strategy that does this.

SEO Practice Makes Perfect

Savvy businesses know that simply maintaining a website does not expand their market reach, let alone their audience, brand loyalty or revenue via sales. They understand the importance of updating their current SEO strategy regularly. Read more on this article. http://bit.ly/2wLz1jC

Tuesday, August 1, 2017

Use These Essential Web Design Tricks to Improve Your Website’s Online Reach



Nowadays, it’s practically unimaginable for businesses to not maintain an online presence in any shape or form. At the very least, a business should own a social media account. If you want your business to forge a strong and reliable presence, however, nothing outperforms an official website in boosting credibility and promoting your brand.

When it comes to catering to the online audience, you must pay due diligence to addressing their demands for immediacy and efficacy. People tend to be impatient when dealing with online technology; they expect to get the answers they want in a matter of seconds. Connectivity issues aside, your web design actually influences the responsiveness of your site, too. Read more from this blog. http://bit.ly/2uRJ7M6

Tuesday, July 25, 2017

Properly Implementing SEO Elements and Best Practices



Coming up with a viable and effective SEO strategy for the long haul requires having a concrete understanding of its elements. It’s not just a matter of using keywords in the content proper, or coming up with catchy meta tags so the search engine will be able to find your content faster.

Things can get pretty dicey and challenging, especially if you are not all that well-versed about how the backend of the internet actually works. This is why it’s important and more practical to rely instead on the expertise of digital marketing professionals to get things done on this front.

To give you an idea, here are the most basic elements that you should pay attention to when implementing SEO for your website. Read more on this article. http://bit.ly/2whsjlp

Monday, July 10, 2017

Looking to Improve Your SEO? Ask an SEO Company About These Top Trends Today



In today’s competitive online world, visibility to your target market matters. There are more online searches being conducted on a regular basis today than you can ever imagine, and this is exactly what you must capitalize on. You need to have a high ranking across all relevant searches. That is why you need search engine optimization or SEO.

SEO is an online marketing strategy that allows you to appear across various search results the moment a user enters a keyword that is relevant to your product, service or brand. This should matter to you a great deal since 93 percent of all online experiences tend to begin with a search. That means, if you can position yourself well among search results, there is a good chance that the user will see you and choose to visit your website.

That said, a number of trends deserve your awareness when it comes to SEO. Capitalizing on them can help deliver more traffic to your website almost instantaneously. Read more from this article: http://bit.ly/2uxV2Sn

Monday, July 3, 2017

The Best Tips to Follow When It Comes to Creating a Web Design that Grows Your Audience



In the online world, your business is pretty much only as good as your website. Even if you are just a small operation, you need a good website to reach your digital customer market. It’s a place where potential customers can easily enter to learn more about your brand. At the same time, it’s also a place where you can actually increase revenues.

Most Americans Are Already Online

Perhaps one of the most compelling reasons to maintain a topnotch website is the proliferation of online consumers over recent years. According to research, 87 percent of Americans go online at some point every day. When they do, they aren’t just reading the news or gossip columns. They are also spending a lot of time researching products and services that pique their interests. Furthermore, 79 percent of Americans now shop online, so an ecommerce website that accommodates mobile devices stands a lot to gain for your bottomline. Read more from this article: http://bit.ly/2teqPE6

Monday, June 26, 2017

An SEO Company Offers Tips on Nabbing the Most Coveted ‘Position Zero’ in Rankings



In pursuit of better user experience, tech giant Google are now featuring special snippet blocks at the top of search results page (SERP). The featured snippet usually contains a summary of the answer the user has been looking for, which was extracted from a specific webpage plus a link to that page.

Because the featured snippet essentially outranks the first link given in SERPs, it’s aptly named by marketing experts as ‘position zero’.

Benefits of Grabbing the ‘Position Zero’ Spot

Since featured snippets directly answers the user’s inquiry, one might think that it could negatively affect the click-through-rate (CTR) of the webpage from which that answer was extracted. However, the obvious increase in visibility can lead to a significantly higher CTR at 8% and a whopping 677% improvement on organic revenue. Read more from this article: http://bit.ly/2teeWhe

Thursday, June 22, 2017

Implementing SEO and Other Digital Marketing Practices for Better Online Performance

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One of the best things about being online is that there’s always a surprising change going on. The platform is just so dynamic that you simply can’t afford to be complacent and remain static. Today, specifically, you can expect some more differences in how you should implement your SEO and other digital marketing practices. Here are some helpful tips to further improve your online presence, and hopefully be able to convert your online success to actual sales.

Maximize “Rich Answers”

In today’s digital age, it’s not just enough for you to optimize content to draw in site visitors. Instead, you should prioritize optimizing “Rich Answers.” Basically, these are what appear on the search engine page serving as a short description (aka meta description) of what’s in the actual link.

This is important because you want to be able to immediately show the searcher that you have what they are looking for. It’s not as blown up yet as a concept compared to the current trend of prioritizing content optimization, but the trend, as the numbers in research show, is certainly pointing to an increase soon enough. Read more from this article: http://bit.ly/2vA0LoC

Wednesday, June 21, 2017

How Having Good Web Design can Impact the Success of Your Business

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If you’re not paying as much attention to your website and its contents, it’s about time that you do. Establishing a credible online presence is crucial in achieving success both in the virtual realm and out in the real world.

Because most consumers today spend a great deal of time online, whether through their desktops or mobile devices, what is crucial to note is that they can easily be approached through these platforms. What makes today’s market highly interesting is that whether the consumers are online or offline, there is a way for businesses to deliver their message and promote their brands.

The website is one such avenue for you to introduce your business and what you can do for them. To make this an efficient avenue, however, you must be mindful of your web design and layout. Read more from this article: http://bit.ly/2vzybDP

Tuesday, June 20, 2017

How to Make Your Business Web Design a Stand Out on the World Wide Web

With so many brands and products easily available online, it usually doesn’t take long before you find a competitor. It’s part and parcel of entrepreneurship and something that you should be able to anticipate.

When it comes to presenting your brand online to your target market and the general public at large, you should be most concerned about web design and content. Here are some helpful tips to improve your online presence and leave a good impression.

Upgrade Your Layout

Scroll design for websites have been really popular among designers in the past couple of years. It’s easy, intuitive, and gives the layout a more uniform and organized look. For 2017, however, industry experts are looking forward to a layout that is going to incorporate a bit more fun and dynamism in its movement. Read more from this article: http://bit.ly/2uygcjv

Tuesday, June 13, 2017

Focus on the User Experience to Gain Better SEO



There seems to be this overwhelming need in the world to be number one at everything. Especially as a business, you want to be number one because you want to be noticed. But the lines often get blurred as to how to get there.

When it comes to SEO, it’s tempting to try to figure out the Google algorithm and cheat your way through the ranks. However, Google is becoming smarter and smarter at weeding out the cheats and only allows the actual best of the best (sans cheating the system) to make their top ranks. As you follow the algorithms rather than try to cheat them, you will find yourself at the top and able to stay there.

Penguin and Panda


Penguin and Panda are the names of the two algorithms that Google uses to flush through the sites that are trying to cheat the system. Read more from this article: http://bit.ly/2tjmv76

Monday, June 12, 2017

SEO Tricks of the Trade Let Google and the World Know about Your Business



Approximately 3.5 billion search queries pop up on Google every day. Being the most valuable brand across the globe, it’s the entity to impress if you want your website to be visible to your target market. If you’re not in good graces with the search engine giant, consider all your web design and marketing efforts for naught.

Given this, only effective SEO can keep you and Google happy. Long gone are the days when just launching a website proved sufficient for businesses to extol their products and services. Ultimately, however, search engine optimization changed that landscape and businesses responded by harnessing the power of SEO for achieving brand recognition, customer loyalty, and gains in revenue. So, how can you fine-tune your website to be the apple of Google’s eye? Try some of the following tips. Read more from this article: http://bit.ly/2tj7xxR

Thursday, June 8, 2017

The Importance of Web Design for Meeting Your Business Goals

 
There is no getting past the fact that websites are essential to the success of any business. It gives the impression that your business is professional and should be treated as such. As you invest in your web design, consumers are more likely to invest in what you have to offer.

Set Goals and A Vision


The first step to creating or recreating any website is drawing out what your goals are. How do you want your website to play into your business? Are you selling something? Are you seeking to just engage with consumers? Are you looking for something in-between?

As with your business plan, you should set up a website plan to determine what the point of having a website is for your business specifically and the type of client you want to reach through it. The more detailed this plan is, the easier it will be to work with a marketing agency to determine how to design your website. Read more from this article: http://bit.ly/2sJJKds

Monday, June 5, 2017

Jump Start Your E-Commerce Business by Implementing Smart Web Design



Beyond focusing on visual appeal, web design trends are now veering towards interactivity and responsiveness. When it comes to online shopping, e-commerce sites have truly redefined convenience and hassle-free purchasing for all, resulting in very lucrative income streams for just about any business.

According to the U.S. Department of Commerce, these seller sites can be categorized into three types. Knowing the differences of each one can help you plot your course of action as you build your own website and launch your online business.

Static Content Website

Back in the day, salespeople handed out brochures and pamphlets to create a buzz among their prospective clientele. Today, static content websites share the same mission: to generate sales by providing information about your company’s products and services. This type of e-commerce site is very basic and easy to maintain. You can showcase your wares in a simple-to-navigate interface and let visitors know about the prices, variants, and other qualities of your items. Read more from this article: http://bit.ly/2sJvSzC

Monday, May 29, 2017

How an SEO Company Best Serves You By Establishing User Engagement



In the early days of the internet, business owners believed that the shiniest and wordiest advertising is what would get them noticed. As the World Wide Web developed into its current form, the tides have turned and the things that are most appealing to audiences now are more concerned with connecting with consumers on a more personal, less superficial level.

Keyword stuffing and spamming no longer appeal to audiences, and such practices are even penalized by search engines. These days, it’s all about getting on a personal level with your target audience. This is especially applicable when it comes to search engine optimization (SEO). Read more from this article: http://bit.ly/2tj7l1H

Monday, May 22, 2017

The Perks of Using WordPress for Your Business’ Web Design



If you are a friend to the worldwide web, you have probably heard of the blog hosting website WordPress. But did you know that it’s much more than just a blogging website? WordPress is also the perfect platform for any business website. It incorporates flawless web design, analytics, and so many other benefits that will bring your business the recognition that it deserves.

Customizability

Having a design scheme that reflects your company’s identity is important. It should clearly distinguish the message and services that you provide your clients in a way that intrigues them. WordPress is an incredible tool that does not limit the design of your website. There are countless themes to choose from and it is completely customizable to the needs of your business. Your marketing team will work in partnership with you to set up a website that projects a clear and enticing message. Read more from this article: http://bit.ly/2tj67Dy

Friday, May 12, 2017

Cost-Effective SEO Strategies that Help You Generate More Traffic and Sales

Because of how often search engines change their metrics for ranking websites, SEO can be a little confusing. One minute you think you’ve figured out the right practices and algorithms, only to find out months later they won’t work anymore because of a new update.

You may never pin down exactly how search engines rank websites, but you can better your odds of attaining high rankings by knowing several cost-effective SEO tactics.

Improve User Engagement

Just as important as any on-site element is user engagement. When consumers engage your material directly, they should feel a sense of connection. This establishes trust and improves their odds of having a good experience. These experiences are important because according to research, 55% of consumers are willing to pay more for them. User engagement also helps improve your company’s visibility, as search engines tend to rank articles better when they engage an audience.

Read more from this article: http://bit.ly/2pMi6aC

Friday, May 5, 2017

These Web Design Principles Can Serve to Generate Greater Website Traffic

Much like fashion, website design trends constantly change. Keeping up with these trends can mean the difference between providing meaningful experiences and losing out on potential sales. If you design your website using the following principles, you can leave a good impression on visitors and find many of them returning to your site repeatedly.

Use Style Guides

Mainstays in the publishing world, style guides steer publications ranging from in-depth books and magazines to newspapers and promotional brochures. Their purpose is to provide uniform style and formatting across multiple documents or pages. You can implement style guides within your website to maintain content continuity, which enhances the user experience.

Read more from this article: http://bit.ly/2r7rCst

Friday, April 28, 2017

A Beginner’s Guide to SEO: Getting the Most Out of Your Marketing Campaigns

No matter what type of company you own, SEO (search engine optimization) should be part of your growth strategy. This involves restructuring your website and content. Even if you’re not an SEO expert, there are some approaches that can help you get started.

Monitor Your Rankings

Before creating a marketing strategy, you should know where you stand as far as search engine rankings go. There are plenty of tools that assist with this assessment, such as Alexa and Google toolbar. They help you identify the effective SEO tactics from the methods in need of adjustments.

You should also monitor the organic traffic coming to your website, chiefly all visitors coming from search engines outside of paid ads. Analytical tools provide these insights, including how many people leave after visiting one page and how many make transactions.

Read more from this article: http://bit.ly/2pMDWKS

An SEO Company on Some Modern SEO Trends Your Business Needs to Adapt

The SEO tactics you employed last year may not be compatible with this year’s search engine guidelines. As this industry continues to change at lightning-fast speed, there are some trends you should be aware of that are generally recommended by every SEO company today.

Optimizing Content on Intent

People used to type one or two words when searching for something online. Now, however, longer phrases are being entered because they provide effective and specific results. For this reason, you need to optimize content on intent, not specific keywords.

Creating purposeful, helpful content starts with finding out what your target audience is searching for. What questions are they asking that will bring them to your website? You can find out online by conducting simple surveys that gauge customer interest.

Read more on this article: http://bit.ly/2q7olGX

Tuesday, April 25, 2017

The Best Web Design Practices to Help You Attract More Traffic to Your Website

Business owners know that they need a beautiful, responsive website in order to attract visitors, but getting there is not an easy process. From coding to content, there are many design elements you have to consider. If you understand these universal rules of good web design, however, you can see noticeable results.

Choosing Type Design

The bulk of your website is content used to promote products and services. That’s why type design is so important to focus on; it’s what largely determines whether or not an audience continues to read through your content.

The biggest mistake people make is using too many typefaces and styles, ultimately costing them visitors because the content is too distracting. Refrain from using more than two styles. Consistency with text spacing and color is also required to give users an optimal experience. If you need help creating uniformity throughout your website, consider using a style guide. This resource ensures consistency across multiple channels.

Read more on this article: http://bit.ly/2q4JMKF

Friday, April 21, 2017

Generating More Traffic Through an Interactive and Responsive Web Design

Today, consumers are reliant on their smart devices when shopping online. If that isn’t apparent to you now, just look at Amazon. According to surveys, nearly 70% of shoppers placed an Amazon order using some sort of mobile device during the holiday season.

Smaller than laptops and computers, these smart devices are the gateway for your company to connect to more online users in a smooth fashion. Make this experience even better by designing a mobile-friendly, responsive website.

What Is a Responsive Website?

Many tablets and smartphones vary in screen size. Since these devices use smaller screens, you need to make sure your website works on such platforms and that its format is consistent across the spectrum of platforms, from desktop computers to smartphones. This is what constitutes a responsive website. The goal is to use just one site able to conform to the screens of any device being used.

Read more from this article: http://bit.ly/2r7HA6h

Tuesday, April 11, 2017

How to Use the Latest SEO Trends to Promote Your Small Business in Naples


In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.

Since almost everyone is connected to the World Wide Web, it seems foolish for businesses, especially the small ones, to not take advantage of this technology to advertise their goods and services. However, internet users are picky when it comes to reading the content from their digital devices. This is why search engine optimization (SEO) became the most popular tool in the online marketing arsenal, as it helps the potential customer narrow down his field search to ultimately bring the reader to a helpful website that answers his queries. Read more on this article. http://bit.ly/2p8FUZo

Friday, April 7, 2017

Take Note of These Three Important SEO Strategies for Dental Practices



The Internet continues to affect how people connect with each other, collect information, and make purchasing decisions. As a local dentist, you may have second thoughts on whether you need the Internet to expand your market or simply rely on word-of-mouth.

Depending on word-of-mouth alone is insufficient, especially when more than 44% of patients search the Internet for doctors and other healthcare providers such as dentists. If you don't tap the Internet for business advantage, your competitors surely will. Here are three vital SEO approaches for your dental practice that can increase traffic to your website and clinic. Read more on this article. http://bit.ly/2oXJN0b

Wednesday, April 5, 2017

Three Must-Haves Fit for Every Web Design Adopted by Businesses around Naples



While the National Small Business Association urges small firms to maintain a strong online presence, a majority of small business owners in the U.S. still don’t maintain a company website. When asked, 27% of these business owners claim that a website is not necessary for their business; 19% say a website is too difficult to create and maintain; and 12% admit that a company website is too costly for them.

Market Survey: How Company Websites Generate More Sales

There is no denying the effectiveness of creating and maintaining your own company website as opposed to marketing solely by word of mouth. In fact, one study shows that 81% of shoppers prefer to conduct their product research online before making an actual purchase.

With this, one can only conclude that the product or service a small business offers must not necessarily be available online, but a website is necessary to keep their loyal customers and potential shoppers informed on their products, services, and everything else they offer. Read more from this blog. http://bit.ly/2oBXemz

Tuesday, April 4, 2017

3 Actions to Improve Your Web Design for a Successful Mobile SEO Strategy



Whether you have a dental practice or a small hardware shop, you cannot deny that more American consumers are using their mobile gadgets to find businesses and make purchasing decisions.

Be aware that not all websites are optimized for mobiles so there’s an urgent need to make your website mobile-friendly. At the same time, your competitors are already looking for experts to ensure they’re updated with the latest mobile SEO strategies. Randstand Technologies learned that the demand for mobile developers increased by 104% from 2014 to 2016.

Don’t get left behind in this intensely competitive business and take these three actions that can boost your mobile SEO strategy.

Practice Proper Representation

The term “proper representation” refers to your mobile web representation, which is very different from your usual web presence. You should invest in your mobile web design because it can significantly impact if new customers who use their smartphones can find your brand versus those of your competitors. Read more from this blog. http://bit.ly/2nx5k2q

Tuesday, March 28, 2017

A Good SEO Company Will Consider these Techniques to Bring Your Website the Traffic it Deserves



In today’s digital world, coming in first matters. When online users conduct research with the help of search engines, they depend on search results to tell them which sites to visit. Studies have shown that as much as 75 percent of these users often don’t go past the first page of the search results page.

Simply put, if your website is not ranking on top, it will not get viewed. The more that it doesn’t get viewed, the more it fails to achieve any conversions. You need to be able to stay ahead of the game. To do this, you need to improve your website ranking through good search engine optimization, or SEO. Following are some insightful SEO trends that help maximize your traffic volume from search engine results. Read more on this article. http://bit.ly/2pbA2h4

Wednesday, March 22, 2017

Business Owners Need To Master these Elements of Web Design More than Anything Else



As a business owner, it’s understandable if you don’t understand websites all that much. True, having a website is essential in your digital marketing today, but there are a lot of technical aspects involved for which you are not skilled or trained. Luckily for you, you don’t need to be a tech genius to understand how to develop a website that guarantees conversions. Instead, you can pay attention to consumer behavior and emerging trends when it comes to online browsing.

It does not matter what kind of business you own. The internet has grown to become relevant to any kind of enterprise. In America alone, there were more than 286 million people who browsed the internet in 2016. That represents 88.5 percent of the country’s entire population. What this means for you is that if you are looking to tap a certain market, chances are better that you can find your target market online. Read more from this blog. http://bit.ly/2pUNHXY

Sunday, March 5, 2017

Reaching out to Consumers in Naples and Beyond: Deploying Smart SEO Strategies



In this modern age, newspaper print ads and signboards on your shop may not be enough to send your message across to local clients and beyond. Have you ever considered setting up a website and a Facebook page for your business? Many company owners find this task daunting, as these marketing methods may require some level of skill. However, creating an online presence is not as hard as it looks, and the perks are almost instantaneous. For this, you can call on web developers and SEO strategists to lend a hand in updating your business and making it as competitive as possible.

Why Consumer Response Is Important

It may not be that easy to grasp how impactful an SEO-centered website can be for business. But it truly boils down to how the public reacts. Studies on consumer behavior find that when a new product or trend comes out, majority of potential clients fire up their PCs, laptops, and smartphones and check out a company website. Around 30% of customers choose to follow social media channels such as Facebook, Twitter, and Instagram to help them decide whether they want to buy a product, eat at a restaurant, and the like. Read more on this article. http://bit.ly/2lkUaga