Monday, July 10, 2017

Looking to Improve Your SEO? Ask an SEO Company About These Top Trends Today



In today’s competitive online world, visibility to your target market matters. There are more online searches being conducted on a regular basis today than you can ever imagine, and this is exactly what you must capitalize on. You need to have a high ranking across all relevant searches. That is why you need search engine optimization or SEO.

SEO is an online marketing strategy that allows you to appear across various search results the moment a user enters a keyword that is relevant to your product, service or brand. This should matter to you a great deal since 93 percent of all online experiences tend to begin with a search. That means, if you can position yourself well among search results, there is a good chance that the user will see you and choose to visit your website.

That said, a number of trends deserve your awareness when it comes to SEO. Capitalizing on them can help deliver more traffic to your website almost instantaneously. Read more from this article: http://bit.ly/2uxV2Sn

Monday, July 3, 2017

The Best Tips to Follow When It Comes to Creating a Web Design that Grows Your Audience



In the online world, your business is pretty much only as good as your website. Even if you are just a small operation, you need a good website to reach your digital customer market. It’s a place where potential customers can easily enter to learn more about your brand. At the same time, it’s also a place where you can actually increase revenues.

Most Americans Are Already Online

Perhaps one of the most compelling reasons to maintain a topnotch website is the proliferation of online consumers over recent years. According to research, 87 percent of Americans go online at some point every day. When they do, they aren’t just reading the news or gossip columns. They are also spending a lot of time researching products and services that pique their interests. Furthermore, 79 percent of Americans now shop online, so an ecommerce website that accommodates mobile devices stands a lot to gain for your bottomline. Read more from this article: http://bit.ly/2teqPE6

Monday, June 26, 2017

An SEO Company Offers Tips on Nabbing the Most Coveted ‘Position Zero’ in Rankings



In pursuit of better user experience, tech giant Google are now featuring special snippet blocks at the top of search results page (SERP). The featured snippet usually contains a summary of the answer the user has been looking for, which was extracted from a specific webpage plus a link to that page.

Because the featured snippet essentially outranks the first link given in SERPs, it’s aptly named by marketing experts as ‘position zero’.

Benefits of Grabbing the ‘Position Zero’ Spot

Since featured snippets directly answers the user’s inquiry, one might think that it could negatively affect the click-through-rate (CTR) of the webpage from which that answer was extracted. However, the obvious increase in visibility can lead to a significantly higher CTR at 8% and a whopping 677% improvement on organic revenue. Read more from this article: http://bit.ly/2teeWhe

Thursday, June 22, 2017

Implementing SEO and Other Digital Marketing Practices for Better Online Performance

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One of the best things about being online is that there’s always a surprising change going on. The platform is just so dynamic that you simply can’t afford to be complacent and remain static. Today, specifically, you can expect some more differences in how you should implement your SEO and other digital marketing practices. Here are some helpful tips to further improve your online presence, and hopefully be able to convert your online success to actual sales.

Maximize “Rich Answers”

In today’s digital age, it’s not just enough for you to optimize content to draw in site visitors. Instead, you should prioritize optimizing “Rich Answers.” Basically, these are what appear on the search engine page serving as a short description (aka meta description) of what’s in the actual link.

This is important because you want to be able to immediately show the searcher that you have what they are looking for. It’s not as blown up yet as a concept compared to the current trend of prioritizing content optimization, but the trend, as the numbers in research show, is certainly pointing to an increase soon enough. Read more from this article: http://bit.ly/2vA0LoC

Wednesday, June 21, 2017

How Having Good Web Design can Impact the Success of Your Business

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If you’re not paying as much attention to your website and its contents, it’s about time that you do. Establishing a credible online presence is crucial in achieving success both in the virtual realm and out in the real world.

Because most consumers today spend a great deal of time online, whether through their desktops or mobile devices, what is crucial to note is that they can easily be approached through these platforms. What makes today’s market highly interesting is that whether the consumers are online or offline, there is a way for businesses to deliver their message and promote their brands.

The website is one such avenue for you to introduce your business and what you can do for them. To make this an efficient avenue, however, you must be mindful of your web design and layout. Read more from this article: http://bit.ly/2vzybDP

Tuesday, June 20, 2017

How to Make Your Business Web Design a Stand Out on the World Wide Web

With so many brands and products easily available online, it usually doesn’t take long before you find a competitor. It’s part and parcel of entrepreneurship and something that you should be able to anticipate.

When it comes to presenting your brand online to your target market and the general public at large, you should be most concerned about web design and content. Here are some helpful tips to improve your online presence and leave a good impression.

Upgrade Your Layout

Scroll design for websites have been really popular among designers in the past couple of years. It’s easy, intuitive, and gives the layout a more uniform and organized look. For 2017, however, industry experts are looking forward to a layout that is going to incorporate a bit more fun and dynamism in its movement. Read more from this article: http://bit.ly/2uygcjv

Tuesday, June 13, 2017

Focus on the User Experience to Gain Better SEO



There seems to be this overwhelming need in the world to be number one at everything. Especially as a business, you want to be number one because you want to be noticed. But the lines often get blurred as to how to get there.

When it comes to SEO, it’s tempting to try to figure out the Google algorithm and cheat your way through the ranks. However, Google is becoming smarter and smarter at weeding out the cheats and only allows the actual best of the best (sans cheating the system) to make their top ranks. As you follow the algorithms rather than try to cheat them, you will find yourself at the top and able to stay there.

Penguin and Panda


Penguin and Panda are the names of the two algorithms that Google uses to flush through the sites that are trying to cheat the system. Read more from this article: http://bit.ly/2tjmv76

Monday, June 12, 2017

SEO Tricks of the Trade Let Google and the World Know about Your Business



Approximately 3.5 billion search queries pop up on Google every day. Being the most valuable brand across the globe, it’s the entity to impress if you want your website to be visible to your target market. If you’re not in good graces with the search engine giant, consider all your web design and marketing efforts for naught.

Given this, only effective SEO can keep you and Google happy. Long gone are the days when just launching a website proved sufficient for businesses to extol their products and services. Ultimately, however, search engine optimization changed that landscape and businesses responded by harnessing the power of SEO for achieving brand recognition, customer loyalty, and gains in revenue. So, how can you fine-tune your website to be the apple of Google’s eye? Try some of the following tips. Read more from this article: http://bit.ly/2tj7xxR

Thursday, June 8, 2017

The Importance of Web Design for Meeting Your Business Goals

 
There is no getting past the fact that websites are essential to the success of any business. It gives the impression that your business is professional and should be treated as such. As you invest in your web design, consumers are more likely to invest in what you have to offer.

Set Goals and A Vision


The first step to creating or recreating any website is drawing out what your goals are. How do you want your website to play into your business? Are you selling something? Are you seeking to just engage with consumers? Are you looking for something in-between?

As with your business plan, you should set up a website plan to determine what the point of having a website is for your business specifically and the type of client you want to reach through it. The more detailed this plan is, the easier it will be to work with a marketing agency to determine how to design your website. Read more from this article: http://bit.ly/2sJJKds

Monday, June 5, 2017

Jump Start Your E-Commerce Business by Implementing Smart Web Design



Beyond focusing on visual appeal, web design trends are now veering towards interactivity and responsiveness. When it comes to online shopping, e-commerce sites have truly redefined convenience and hassle-free purchasing for all, resulting in very lucrative income streams for just about any business.

According to the U.S. Department of Commerce, these seller sites can be categorized into three types. Knowing the differences of each one can help you plot your course of action as you build your own website and launch your online business.

Static Content Website

Back in the day, salespeople handed out brochures and pamphlets to create a buzz among their prospective clientele. Today, static content websites share the same mission: to generate sales by providing information about your company’s products and services. This type of e-commerce site is very basic and easy to maintain. You can showcase your wares in a simple-to-navigate interface and let visitors know about the prices, variants, and other qualities of your items. Read more from this article: http://bit.ly/2sJvSzC

Monday, May 29, 2017

How an SEO Company Best Serves You By Establishing User Engagement



In the early days of the internet, business owners believed that the shiniest and wordiest advertising is what would get them noticed. As the World Wide Web developed into its current form, the tides have turned and the things that are most appealing to audiences now are more concerned with connecting with consumers on a more personal, less superficial level.

Keyword stuffing and spamming no longer appeal to audiences, and such practices are even penalized by search engines. These days, it’s all about getting on a personal level with your target audience. This is especially applicable when it comes to search engine optimization (SEO). Read more from this article: http://bit.ly/2tj7l1H

Monday, May 22, 2017

The Perks of Using WordPress for Your Business’ Web Design



If you are a friend to the worldwide web, you have probably heard of the blog hosting website WordPress. But did you know that it’s much more than just a blogging website? WordPress is also the perfect platform for any business website. It incorporates flawless web design, analytics, and so many other benefits that will bring your business the recognition that it deserves.

Customizability

Having a design scheme that reflects your company’s identity is important. It should clearly distinguish the message and services that you provide your clients in a way that intrigues them. WordPress is an incredible tool that does not limit the design of your website. There are countless themes to choose from and it is completely customizable to the needs of your business. Your marketing team will work in partnership with you to set up a website that projects a clear and enticing message. Read more from this article: http://bit.ly/2tj67Dy

Friday, May 12, 2017

Cost-Effective SEO Strategies that Help You Generate More Traffic and Sales

Because of how often search engines change their metrics for ranking websites, SEO can be a little confusing. One minute you think you’ve figured out the right practices and algorithms, only to find out months later they won’t work anymore because of a new update.

You may never pin down exactly how search engines rank websites, but you can better your odds of attaining high rankings by knowing several cost-effective SEO tactics.

Improve User Engagement

Just as important as any on-site element is user engagement. When consumers engage your material directly, they should feel a sense of connection. This establishes trust and improves their odds of having a good experience. These experiences are important because according to research, 55% of consumers are willing to pay more for them. User engagement also helps improve your company’s visibility, as search engines tend to rank articles better when they engage an audience.

Read more from this article: http://bit.ly/2pMi6aC

Friday, May 5, 2017

These Web Design Principles Can Serve to Generate Greater Website Traffic

Much like fashion, website design trends constantly change. Keeping up with these trends can mean the difference between providing meaningful experiences and losing out on potential sales. If you design your website using the following principles, you can leave a good impression on visitors and find many of them returning to your site repeatedly.

Use Style Guides

Mainstays in the publishing world, style guides steer publications ranging from in-depth books and magazines to newspapers and promotional brochures. Their purpose is to provide uniform style and formatting across multiple documents or pages. You can implement style guides within your website to maintain content continuity, which enhances the user experience.

Read more from this article: http://bit.ly/2r7rCst

Friday, April 28, 2017

A Beginner’s Guide to SEO: Getting the Most Out of Your Marketing Campaigns

No matter what type of company you own, SEO (search engine optimization) should be part of your growth strategy. This involves restructuring your website and content. Even if you’re not an SEO expert, there are some approaches that can help you get started.

Monitor Your Rankings

Before creating a marketing strategy, you should know where you stand as far as search engine rankings go. There are plenty of tools that assist with this assessment, such as Alexa and Google toolbar. They help you identify the effective SEO tactics from the methods in need of adjustments.

You should also monitor the organic traffic coming to your website, chiefly all visitors coming from search engines outside of paid ads. Analytical tools provide these insights, including how many people leave after visiting one page and how many make transactions.

Read more from this article: http://bit.ly/2pMDWKS

An SEO Company on Some Modern SEO Trends Your Business Needs to Adapt

The SEO tactics you employed last year may not be compatible with this year’s search engine guidelines. As this industry continues to change at lightning-fast speed, there are some trends you should be aware of that are generally recommended by every SEO company today.

Optimizing Content on Intent

People used to type one or two words when searching for something online. Now, however, longer phrases are being entered because they provide effective and specific results. For this reason, you need to optimize content on intent, not specific keywords.

Creating purposeful, helpful content starts with finding out what your target audience is searching for. What questions are they asking that will bring them to your website? You can find out online by conducting simple surveys that gauge customer interest.

Read more on this article: http://bit.ly/2q7olGX

Tuesday, April 25, 2017

The Best Web Design Practices to Help You Attract More Traffic to Your Website

Business owners know that they need a beautiful, responsive website in order to attract visitors, but getting there is not an easy process. From coding to content, there are many design elements you have to consider. If you understand these universal rules of good web design, however, you can see noticeable results.

Choosing Type Design

The bulk of your website is content used to promote products and services. That’s why type design is so important to focus on; it’s what largely determines whether or not an audience continues to read through your content.

The biggest mistake people make is using too many typefaces and styles, ultimately costing them visitors because the content is too distracting. Refrain from using more than two styles. Consistency with text spacing and color is also required to give users an optimal experience. If you need help creating uniformity throughout your website, consider using a style guide. This resource ensures consistency across multiple channels.

Read more on this article: http://bit.ly/2q4JMKF

Friday, April 21, 2017

Generating More Traffic Through an Interactive and Responsive Web Design

Today, consumers are reliant on their smart devices when shopping online. If that isn’t apparent to you now, just look at Amazon. According to surveys, nearly 70% of shoppers placed an Amazon order using some sort of mobile device during the holiday season.

Smaller than laptops and computers, these smart devices are the gateway for your company to connect to more online users in a smooth fashion. Make this experience even better by designing a mobile-friendly, responsive website.

What Is a Responsive Website?

Many tablets and smartphones vary in screen size. Since these devices use smaller screens, you need to make sure your website works on such platforms and that its format is consistent across the spectrum of platforms, from desktop computers to smartphones. This is what constitutes a responsive website. The goal is to use just one site able to conform to the screens of any device being used.

Read more from this article: http://bit.ly/2r7HA6h

Tuesday, April 11, 2017

How to Use the Latest SEO Trends to Promote Your Small Business in Naples


In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.

Since almost everyone is connected to the World Wide Web, it seems foolish for businesses, especially the small ones, to not take advantage of this technology to advertise their goods and services. However, internet users are picky when it comes to reading the content from their digital devices. This is why search engine optimization (SEO) became the most popular tool in the online marketing arsenal, as it helps the potential customer narrow down his field search to ultimately bring the reader to a helpful website that answers his queries. Read more on this article. http://bit.ly/2p8FUZo

Friday, April 7, 2017

Take Note of These Three Important SEO Strategies for Dental Practices



The Internet continues to affect how people connect with each other, collect information, and make purchasing decisions. As a local dentist, you may have second thoughts on whether you need the Internet to expand your market or simply rely on word-of-mouth.

Depending on word-of-mouth alone is insufficient, especially when more than 44% of patients search the Internet for doctors and other healthcare providers such as dentists. If you don't tap the Internet for business advantage, your competitors surely will. Here are three vital SEO approaches for your dental practice that can increase traffic to your website and clinic. Read more on this article. http://bit.ly/2oXJN0b

Wednesday, April 5, 2017

Three Must-Haves Fit for Every Web Design Adopted by Businesses around Naples



While the National Small Business Association urges small firms to maintain a strong online presence, a majority of small business owners in the U.S. still don’t maintain a company website. When asked, 27% of these business owners claim that a website is not necessary for their business; 19% say a website is too difficult to create and maintain; and 12% admit that a company website is too costly for them.

Market Survey: How Company Websites Generate More Sales

There is no denying the effectiveness of creating and maintaining your own company website as opposed to marketing solely by word of mouth. In fact, one study shows that 81% of shoppers prefer to conduct their product research online before making an actual purchase.

With this, one can only conclude that the product or service a small business offers must not necessarily be available online, but a website is necessary to keep their loyal customers and potential shoppers informed on their products, services, and everything else they offer. Read more from this blog. http://bit.ly/2oBXemz

Tuesday, April 4, 2017

3 Actions to Improve Your Web Design for a Successful Mobile SEO Strategy



Whether you have a dental practice or a small hardware shop, you cannot deny that more American consumers are using their mobile gadgets to find businesses and make purchasing decisions.

Be aware that not all websites are optimized for mobiles so there’s an urgent need to make your website mobile-friendly. At the same time, your competitors are already looking for experts to ensure they’re updated with the latest mobile SEO strategies. Randstand Technologies learned that the demand for mobile developers increased by 104% from 2014 to 2016.

Don’t get left behind in this intensely competitive business and take these three actions that can boost your mobile SEO strategy.

Practice Proper Representation

The term “proper representation” refers to your mobile web representation, which is very different from your usual web presence. You should invest in your mobile web design because it can significantly impact if new customers who use their smartphones can find your brand versus those of your competitors. Read more from this blog. http://bit.ly/2nx5k2q

Tuesday, March 28, 2017

A Good SEO Company Will Consider these Techniques to Bring Your Website the Traffic it Deserves



In today’s digital world, coming in first matters. When online users conduct research with the help of search engines, they depend on search results to tell them which sites to visit. Studies have shown that as much as 75 percent of these users often don’t go past the first page of the search results page.

Simply put, if your website is not ranking on top, it will not get viewed. The more that it doesn’t get viewed, the more it fails to achieve any conversions. You need to be able to stay ahead of the game. To do this, you need to improve your website ranking through good search engine optimization, or SEO. Following are some insightful SEO trends that help maximize your traffic volume from search engine results. Read more on this article. http://bit.ly/2pbA2h4

Wednesday, March 22, 2017

Business Owners Need To Master these Elements of Web Design More than Anything Else



As a business owner, it’s understandable if you don’t understand websites all that much. True, having a website is essential in your digital marketing today, but there are a lot of technical aspects involved for which you are not skilled or trained. Luckily for you, you don’t need to be a tech genius to understand how to develop a website that guarantees conversions. Instead, you can pay attention to consumer behavior and emerging trends when it comes to online browsing.

It does not matter what kind of business you own. The internet has grown to become relevant to any kind of enterprise. In America alone, there were more than 286 million people who browsed the internet in 2016. That represents 88.5 percent of the country’s entire population. What this means for you is that if you are looking to tap a certain market, chances are better that you can find your target market online. Read more from this blog. http://bit.ly/2pUNHXY

Sunday, March 5, 2017

Reaching out to Consumers in Naples and Beyond: Deploying Smart SEO Strategies



In this modern age, newspaper print ads and signboards on your shop may not be enough to send your message across to local clients and beyond. Have you ever considered setting up a website and a Facebook page for your business? Many company owners find this task daunting, as these marketing methods may require some level of skill. However, creating an online presence is not as hard as it looks, and the perks are almost instantaneous. For this, you can call on web developers and SEO strategists to lend a hand in updating your business and making it as competitive as possible.

Why Consumer Response Is Important

It may not be that easy to grasp how impactful an SEO-centered website can be for business. But it truly boils down to how the public reacts. Studies on consumer behavior find that when a new product or trend comes out, majority of potential clients fire up their PCs, laptops, and smartphones and check out a company website. Around 30% of customers choose to follow social media channels such as Facebook, Twitter, and Instagram to help them decide whether they want to buy a product, eat at a restaurant, and the like. Read more on this article. http://bit.ly/2lkUaga