You’d
think it’s already common sense, but you’ll be surprised how many startup
business owners today neglect their own portfolio. A portfolio is a reflection
of your capabilities—it’s the first thing that will let your clients know if you
can suitably fill their product or service needs. So start building that
portfolio and start making it good. Here are some elements you’ll need to
consider.
Include your portfolio on your website
A
startup’s portfolio must be easily accessible, and what can be more accessible
than having it on the Internet? When you make your portfolio a main feature on
your website, this will inform your customers that you are confident in your
work.
Don’t be too showy
You have
to find the right balance between presenting your work and being too proud
about it. Too often, you’ll see a portfolio that’s too “showy” without having
much to contribute in the substance department. Of course, a portfolio needs to
be as well-designed as any client website, but there’s something to be said
about a portfolio that’s clean, straightforward, and easy to navigate.
Avoid the hard sell
Hard sell
content is probably the most annoying thing to come across on a startup’s
portfolio. Try to avoid writing content that reads like it was inspired by home
shopping TV commercials.
If you
need help with the tips above or with any aspect of building the perfect portfolio
for your website, don’t hesitate to approach an internet marketing
professional.
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