Since the birth of the Internet, digital marketing has changed like the weather. Over the past few years, however, certain trends have taken the forefront and become semi-permanent points of focus for marketers. These trends will remain pertinent throughout the rest of 2015 and beyond. Making them part of any Internet marketing campaign will determine its success or failure.
- Mobile Optimization
The 21st century has been ruled by the
obsession to reach greater heights of wireless connectivity. We want our cute
kitty videos and we want them now. In 2015, all content must be created with
the mobile user in mind.
- Content Marketing
"Content is King" has been
the buzz-phrase for year. That fact will only become truer throughout 2015.
Many companies are shifting their focus and funds from PPC and SEO and
reinvesting into viral content that is social friendly.
- Social Media Advertising
With Facebook and Twitter feed post
standards becoming stricter, social marketers are finding it harder to get
their message in front of the right audience. New advertising options from the
big name social platforms such as Facebook will make up the missing ROI.
- Engagement
Community involvement and engaging with
the readership has always been staple parts of most Internet marketing
campaigns. They will stay important through 2015.
- Email Marketing
Email marketing has been around since
the beginning, but it has lost a bit of its value over time. In 2015, email
will see a renewed interest.
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