Monday, June 15, 2015

Top Low-Cost Internet Marketing Methods

As a business owner, you’ve become aware that the Internet is the best tool there is for both advertisement and sales. However, without a clear strategy, it is easy for your business website to go unnoticed. One of the surefire ways to start getting ranked in the search engine results pages (SERP) is to consult with SEO marketing experts to design the best strategies using the online marketing tools available. Here are two social platforms to tap to boost your online presence.

Use YouTube
Like Facebook and Twitter, YouTube is a media platform that allows you to engage with your audience. You can promote your brand and your product through a variety of methods. For example, if your company specializes in automotive repair, you may benefit from creating a series of tutorials on topics, such as engine repair or car parts. This will increase your credibility as an expert in the field, which could lead to traffic and sales. You can also collaborate with other YouTubers and create joint-videos. This is similar to guest blogging in that you will be sharing each other's viewers and subscribers. Be sure to link back to your website to get the traffic flowing to your site; the higher the visitor traffic, the greater the potential for conversions (from visitor to customer).

Use Linkedin
Linkedin provides professionals with opportunities to engage with one another and share ideas about their business and the industry. If you create a Linkedin group, you can share your business insights and increase your credibility among this group of like-minded individuals. In turn, these individuals may help drive traffic to your site, particularly when engaged in discussions about you and your company within their own circles. Even if this does not directly lead to sales, it keeps you on the map, and gets you and your brand recognized.


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