The Ins and Outs of Brand Optimization: Establishing Your Authority

What's the real difference between building authority and branding? While some say they are one in the same, in all reality, they are two different processes. Branding online is a way to gain more exposure on all levels of online branding, especially through social media and search engines.

Building your online authority takes branding to a completely different level by making each and every online brand authoritative. Brand optimization is far more than simply creating a social media account. Below are several ways you can begin to build your online presence as well as your authority.

Create Awesome Content

There are three reasons why blogs are beneficial for brands. Firstly, blogs can help you rank in search engines – Google prefers unique content on sites that are always updated.

If you're only sharing sales pages, it's difficult to get your foot in the door. Blogging can help you share content on social media sites. If you're constantly sharing blog posts that are informative, you will be more likely to have social shares and an increase in the amount of traffic.

Finally, a well-written blog will help to build authority in your chosen niche. This is where you need to go above the cookie-cutter blog posts and create optimal content that includes:

Videos
How-to guides

Infographics

Consistency is Key

Branding begins with audience engagement. Maintaining active social media accounts is a great place to start. In order build authority, you need to create a consistent brand on all of your profiles. Followers identify you by your specific brand.

When it comes to making a name for yourself in the world of social media, simply creating numerous profiles isn't enough. Streamlining your profiles so they correspond with your website builds synergy. Furthermore, constant interaction with your audience allows you the opportunity to build authority.