The growth of mobile can no longer be ignored—every website needs to
shift towards it. In April 2015, Google installed an update that required sites
to ensure that their pages are mobile-compatible. Considering the importance of
a website to a business, it’s only logical that you take the necessary steps to
ensure your website’s mobile-friendliness. The fact is, if your site isn’t
optimized for mobile, you’re ultimately losing profit.
The critical foundation for any brand
optimization project involving mobile compatibility is to ensure the site
itself has been configured properly. Google released a guideline for brands to
create an attractive and functional mobile site. Here are the three takeaways
from that article:
Focus on
usability
Google advises website owners to make it easy for visitors to complete
their objectives. Whether it’s to be entertained by content, obtain contact
information or check reviews from fellow customers, your goal should ultimately
be to make search easier for your customers.
Measure
your website’s effectiveness by the speed at which it meets customer’s needs
Optimizing a website for mobile requires understanding how your
customers behave when they visit your site. This means paying keen attention to
seemingly minute details such as not making buttons too close together or the
text too small. As well, don’t overlook the importance of using local SEO and
keywords to attract your target audience.
Make your
website perform consistently on all devices
Google has repeatedly stated that responsive web design is their
preferred website design platform. This means that the pages of your website
should use the same URL and code whether the user is opening it on a desktop,
tablet or mobile phone. Responsive web design means that the page adapts to the
size of the screen where it’s being viewed.
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