In the search engine that is Google, getting on the top of the page is a battle against the tech giant’s ever changing algorithm. And in this SEO war, there are more casualties – relegated to page 10 obscurity – than survivors.
But with its 2014 Pigeon update, which provides more relevant and precise local search results, it seems like there might be a fighting chance for even small businesses to win against Google’s algorithm game through local SEO.
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