These days, the internet functions as the world’s biggest directory. And good search engine optimization (SEO) ensures that when people look for companies in your industry, your business is at the top of search results.
For those new to SEO, however, be sure to avoid these pitfalls if you want to keep your search rankings healthy.
Choosing Overly Broad Keywords
Keywords are the bread and butter of search engine optimization, which is why you need to choose the most relevant ones for your business. However, don’t go for generic keywords such as pet store—every company under that category is already optimizing for those. Rather, think of how potential customers realistically search online. For instance they might use modifiers such as location or use terms such as “organic pet food” to further refine their searches. If you can anticipate their search behavior, they’re more likely to find your business. Read more from this article: http://bit.ly/2h1LVl2
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