A decade ago, browsing the internet meant sitting down in front of your PC and opening a web browser. Then the iPhone launched, and a deluge of internet-capable mobile devices followed. These include smartphones with ever-expanding screen sizes, as well tablets that function as media consumption devices and double as a second “mini” computer.
This drastic shift to all things digital means businesses need to adjust their marketing strategy to match prevailing consumer behaviors. For many companies, the first and most important step to being digital-ready is to update their websites. These data should give you more than enough reason to finally take the leap and invest in a mobile-ready site.
80% of Internet Users Own a Smartphone
It used to be that smartphones are status symbols. Thanks to a proliferation of manufacturers, however, you can now find an internet-ready phone at all price points. As such, everyone—from your teenager to your grandma—now has access to a smartphone. In fact, as of 2015 80% of all internet users own a smartphone, and you can only expect that number to grow bigger. This also means that for a vast majority of your customers, online will be their first touchpoint with your company. Read more from this article: http://bit.ly/2zxpOd3
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