Friday, September 5, 2014

Must-Know Internet Marketing Statistics

Customers are the lifeblood of any business, but the first step to landing clients is to get on their radars. In these Internet-saturated times, though, the World Wide Web has become just as viable a marketing channel as TV, radio, and print. Just consider these impressive Internet marketing statistics:

Where the Money Goes
According to prediction, online marketing will account for 25% of all advertising in 2015. This means that more and more companies will be engaged in online marketing, which is why you have to get on board ASAP.

Virtual Shopping’s here to Stay
While brick-and-mortar stores aren’t going away anytime soon, online shopping has increasingly become more popular. In fact, statistics show that four out of five consumers have used their smartphones to buy online.

Lead Generation in B2B Transactions
Even the business-to-business (B2B) sector relies heavily on the Internet to source contractors and suppliers. 54% of B2B clients start the buying process by going online in search of viable solutions to the problems they encounter. Furthermore, 80% of their research time is spent online.

If you want to reach a wider audience than ever, consider hiring an Internet marketing firm that can help you improve your company’s online visibility and establish a positive reputation.

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