Marketing in its conventional form
has had its fair share of misconceptions in the past, and its
web-based approach is no exception. Here are some of the most common
myths about the practice of online marketing.
It’s easy, anybody can do it –
Not even close to the truth. Internet marketing is as complex as
any other field, as there are a lot of different variables and
contributors to both the success and failure of a certain campaign.
Marketing on the web requires a trained, skilled individual at the
helm—a professional who clearly knows what to do and what not to
do.
More traffic, more money –
Online marketing, as well as other related fields, has been hit
with a recurring premise that seems to stick around but is actually
wrong—more traffic doesn’t always equate to greater profit as not
all traffic is equal. Quite simply, enticing people to view a
specific webpage is one thing; but it’s an entirely different one
to make them buy or invest in the product/service.
It’s all a business could
possibly need – When done correctly, online marketing provides
fantastic results—but it can’t do all the hard work of promoting
a business on its own. Take note that some of the most successful
online marketing campaigns to date make use of both online and
traditional marketing methods.
No comments:
Post a Comment