In pursuit of better user experience, tech giant Google are now featuring special snippet blocks at the top of search results page (SERP). The featured snippet usually contains a summary of the answer the user has been looking for, which was extracted from a specific webpage plus a link to that page.
Because the featured snippet essentially outranks the first link given in SERPs, it’s aptly named by marketing experts as ‘position zero’.
Benefits of Grabbing the ‘Position Zero’ Spot
Since featured snippets directly answers the user’s inquiry, one might think that it could negatively affect the click-through-rate (CTR) of the webpage from which that answer was extracted. However, the obvious increase in visibility can lead to a significantly higher CTR at 8% and a whopping 677% improvement on organic revenue. Read more from this article: http://bit.ly/2teeWhe
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