Sunday, February 5, 2012

My Business Has A Website – Why Do I Need Another Mini Site


 



My Business Has A Website – Why Do I Need Another Mini Site





Internet Marketing WebsiteWhy do I need to build another website for my business if I already have one?



Another type of website, commonly known as a mini-site is a website that we recommend that is specially optimized so that the search engines will show your ads when people are searching for them. But most importantly this mini-site is designed to capture customer leads for your business. And that is what you really want!



One strategy is to link the mini site to your regular website. In this way, once you have captured the prospective customers contact information, you can then direct them to your main website to get more information about her company.



This will seem like a natural progression to acquire information by the prospective customer who is searching for information about your business.



Now once you have captured the customer’s information such as their name, e-mail, or even their cell phone, you can now contact them through these means of e-mail or text messages through their cell phone.



You can continue to send messages out to these prospects to invite them to purchase your products or services, or to give them more information about which you do so is to entice them to come back to your main website again to get more information about your business and what you have to offer to the prospect.



You can also offer news about upcoming events, tips about your area of expertise or business, or even coupons for discount deals that you may want to offer to entice the prospect to buy from you.



This whole process of keeping in touch with prospects is all about communicating with them on their terms on an automatic basis, giving them information and quantities of this information that they desire, and letting them be self-determined about choosing the time when they are ready to buy from you.



The prospect thus feels more empowered that they can participate in this buying decision, and so when they do purchase from you, they will feel more certain in their buying decision. They will also be more likely to refer your business to their friends and family because they will have remembered that you treated them as they want to be treated on their terms.



So the mini-site is the first piece of promotion that your prospect sees when they are searching for information about your business. Therefore this site needs to be created and produced by an Internet marketing expert and you will get much larger returns on your investment coming back to you in the form of more customers.



For more information on how develop a custom web presence for your business and make your current website generate more leads and customers for your business, visit http://www.CustomerFinderMarketing.com/ to watch a short video that explains it all.



Or you can visit http://www.Profit88.com to request a marketing strategy session, so we can help you create the best marketing plan to get more leads and customers for your business each month.



Saturday, December 31, 2011

Customer Finder Marketing - Who We Are and What We Do


Customer Finder Marketing – Who We Are and What We Do



 



Business, FAQ, Internet Marketing, Lead Capture, Marketing, Mobile Marketing 














Transcript:



Hi, I’m Brian Dawson, CEO of Customer Finder Marketing. I wanted to spend a moment talking with you about who we are and what we do.



You see, we educate and help businesses expand their companies and save money at the same time by helping them make the transition to using Internet and mobile marketing while improving their return on their advertising investment. That’s really important to our business owner clients in this challenged economy.



Today’s customers are often ignoring traditional, interruption-based offline marketing methods like direct mail. Instead, they are choosing when and where to interact with brands to find the products and services they want to buy. They are using their computers and their mobile phones to use search engines, blogs, social networks and video channels.



Research estimates say that – by 2015 – internet and mobile marketing will influence at least 80% of consumers’ discretionary spending. That is 80% of billions of dollars every year.



You have to get found online to get your piece of that spending, and that’s what we do for you.



Broad innovations in internet technology make it possible for us to provide you with accurate, real-time reports that directly correlate to sales. No more arbitrary measurements using number of impressions and reach.



We can track and adjust campaigns based on opt-in and click-through rates, inbound links, website traffic, leads, and other metrics that directly impact your bottom line.



Our company has the latest tools and platforms and our distribution system is the silver bullet that provides businesses like yours the best value and Return on Investment while getting you more exposure for less money.



To see a real-time demonstration of our mobile marketing lead capture tools in action, text your name and email address to 239-205-3304



To request a free internet marketing strategy session, go to www.Profit88.com



To sign up for marketing tips visit our website at www.CustomerFinderMarketing.com



Saturday, December 24, 2011

The Use Of Mobile Marketing For Business Leads And Customers


 





Mobile Marketing



Why Will Your Business Need Text Message Follow-Up Campaigns – Mobile Marketing?





This somewhat new form of online marketing is known as a mobile marketing, and you use mobile or cell phones to take advantage of this form of marketing. Some experts believe that this is a more intimate form of marketing compared to the e-mail marketing has been around for the past couple decades.



How significant is mobile marketing to your business?



Let’s look at some statistics that may surprise you:



91% of Americans now have mobile phones



90% of text messages are now read within one minute of receipt



People now send 152 billion mobile text messages each month



So it seems that people today are using text messaging as a prevalent form of communication. It’s also known as “texting”. We’ve all heard people say, “Well, just text me.”



So as a business owner, if you know how to incorporate text messaging into your marketing plans, you have a big edge over those business owners who don’t. Wouldn’t it be great if you could cut through all the distractions that most people have in their lives and contact your prospects or customers on that hand held-gadget that they keep with them all the time? You know the one that they keep in their pockets, purses, in their cars, at their work desk, or even next to their bed.



This gadget is their mobile cell phone, of course!



Just think of it – your messages can be delivered to your prospects in a surefire and strategic way. If you have a slow night or month at your business, this can turn around, and instead you could have a big sales profit celebration.



This particular form of mobile marketing works best for prospects that need a product or service right away – almost on an emergency basis. Some of the business types that this would be appropriate for that come to mind are:



Restaurants can send text messages for daily menu specials or coupons or discounted drinks at the bar.



Schools can send text messages for announcements involving your children on a daily or weekly basis. For example, a snow day emergency has been declared and school is called off.



You decide to get a pizza on the drive home and you receive a text message with a discount coupon for pizza at your favorite pizza parlor.



These are just a few examples of how a business or organization can easily notify a large group of people to quickly broadcast some news, promotion, or important message that they want made known and be relatively certain that the message is read in a timely manner.



In these times in our world when we are becoming busier with our lives and our families, this little gadget and the power of mobile marketing seem to be just the thing needed to make our lives easier.



In coming years, it’s been said that we will be using our mobile phones more and possibly not using our desktop computers much at all.



Another important point is when you have your website created; make sure that it can be viewed on a mobile phone easily. This is known as a “mobile ready” website.



Currently it is estimated that 20% of leads for business come from mobile phones. In my opinion, this will increase dramatically in the coming years as we use our mobile phones for mobile marketing more each day to get the tasks accomplished that we strive to do each day for ourselves and our families.



Contact our company, Customer Finder Marketing, for more information to see how you can incorporate mobile marketing using text messages for lead capture and follow-up into your marketing plan for your business: Text your name and email address to 727-258-2660. Or visithttp://www.Profit88.com/ to fill out a short survey about your business, and we will personally contact you to find out what your marketing plan is for your business and see if what we do with mobile marketing is a fit for your business.



What Do These Internet Marketing Influence Engines Mean To My Business?


 



 • Internet Marketing, Marketing, Search Marketing • 




Internet Marketing Influence Engines



When it comes to internet search engines a lot of people think that Google is #1 in this category.



But there is another company that Google bought a few years ago called YouTube that is quickly becoming the #1 search engine war “influence engine” of choice for certain age groups of our population. Because of YouTube, it is now well-known that the best way to find out how to do something and get step-by-step visual training on how to do a task is to type in some related keywords to YouTube and select from several video choices on the topic that you’re researching.



However it’s not commonly known that there are more than 50 other key online locations that people use to find a business that they are seeking out. As a business owner, your company must be listed on these other online Internet locations to help Google and the other search engines rank your business above your competitors. This is the only way that your target audience of prospects and customers can find you on the Internet.



These search engines are becoming known as “Influence Engines” because the use of them is builds popularity and influence for businesses advertising online effectively.



The more “influence” a business has on the Internet, the easier it is to find this business when people search for keywords associated with your business, your products, or your services.



These types of special engines of influence include:



• Online Business Directories specific to your region or metro area



• Internet Business Directories like Superpages and Kudzu



• Local Search Engines like Google Places, Yahoo! Merchant Circle, and Local



• Social Networking Sites like Facebook, Twitter, YouTube, and Yelp!



• Specific industry related directories particular to your business



• Online Directory Assistance sites like 411.com



Now, why do these influence engines matter to your business?



Well, because they can have an enormous impact on how easily people can find you online. When you get your business information listed on these Internet sites, you encourage your potential customers to post comments and reviews about your business. You will find that getting complementary and congratulatory reviews from your customers is one of the most rewarding things to you and your business for online marketing effectiveness.



This is because other people who are searching for information about her business will read these reviews and think that you have a great business, and they’d like to learn more about you and your business and what you have to offer.

If you thought to yourself that you have always wanted to do this to help your business, but you never knew how to get started, and you want more information visit our home page atCustomer Finder Marketing to get some expert online marketing advice and watch an online marketing video that explains all this.



Request a personal marketing strategy session, so we can help you create the best marketing plan for your business marketing campaigns and social media. Visit http://www.profit88.com/ to fill out a short survey about your business, and I will personally contact you to discuss what your marketing plan is for your business and see if what we do can help you.